As the world awakens to the importance of environmentally-friendly business practices, data storage has been placed under scrutiny. Website hosting data centres use a staggering amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset […]
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
It’s no secret that ecommerce has seen tremendous growth in Canada over the past couple of years. In turn, there has been an increased interest in opening an online store. Some Canadian entrepreneurs are exploring ecommerce as a stand-alone business, while others want to bring their offline store into the online world.
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
“Every October, the virtual aisles of Amazon transform into a Halloween wonderland, with design tricks that are as potent as a witch’s brew,” says Jason Adler, a senior software engineer at Repocket. It’s clear that Amazon’s mastery in leveraging festive periods, particularly Halloween, has become an exemplar in digital marketing and e-commerce strategy says JungleScout. […]
We have reached a point where it is no longer optional for businesses to sell online using professional ecommerce software. Thriving in today’s retail environment demands it and so do consumers.
Your domain name is your website URL/address and will be part of your business email address. It’s broken down into two basic parts, the ‘second-level domain’ is the name you choose for your site. In our case, it’s ‘CanadiansInternet’. The ‘top-level domain (TLD)’ is the domain extension. In our case, it’s ‘.com’.
Not everyone wants to build an online business from the ground up. They’d rather hit the ground running with a proven, established website or the perfect domain name. Others are trying to grow by acquisition. Whatever the reasons, demand has created a virtual market for buying and selling websites, domain names, and a wide variety […]
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
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