We all like to think our website content and blog posts are riveting enough to keep visitors coming back for more. If you’re doing your job right, that may be working for you to a certain extent. However, since websites and blogs are built around niches, there is significant potential to addict people to your […]
Fraudulent online transactions are the dark side of ecommerce. The Internet is the “wild West” of fraud, in a world that has otherwise become more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips. While security measures are beginning to catch up, the dynamic […]
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
There is something about any “members only” scenario that instantly intrigues people. They’re lured by the idea of something superior or exclusive and being a part of an elite community. That desire can pull people back to your website time and time again.
The online user experience (UX) can increase or decrease sales, which is why we focus heavily on functionality and optimum performance. To maximize profitability, we shift our focus to revenue objectives and the most efficient path to them.
Whether you intend to build your own website or hire a designer, you’ll need a working knowledge of website functionality as it pertains to the user experience. It will allow you to plan and identify issues that could have a significant impact on your sales and website traffic. The ultimate goal is for website visitors […]
Product returns are a necessary part of online retail, just as they are offline. Handling them can be a little more involved and expensive though. The biggest challenges are avoiding unhappy customers and return fraud.
Building a business from the ground up appeals to many entrepreneurs. The excitement of bringing a business to life is something a lot of them feed on, to fuel their passion and power their progress. But just as it is offline, starting an online business doesn’t necessarily mean starting from scratch.
Whether you’re already selling online or just considering it, you should be aware of what your online competitors are up to. You can learn from them, analyze their strategies and come out on top if you play your cards right.