If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
We’ve outgrown our current website design. To better serve our readers, we will be upgrading our standard blog to a magazine-style website. This will be done live over the weekend, so please be patient if you’re visiting us before Monday, February 22nd. If you find any bugs after that, please let us know and we’ll […]
Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]
According to a recent retail forecast from The Centre for Retail Research, online shopping via mobile device (tablets and smartphones) will increase in Canada to 16.2% in 2015, up from 11.3% in 2014.
Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by […]
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience.
Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month. Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]
The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources. The statistics indicate Internet access via mobile devices has surpassed web surfing via PC. Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online. […]
I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]
Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines. In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks! Make sure you don’t abuse this trick, however, or it may backfire […]