Website Development

The Top 8 Pages to Optimize on B2B Websites

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The Top 8 Pages to Optimize on B2B Websites

Business to Business (B2B) marketing is challenging.  As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet.  That makes each and every website visit a precious accomplishment.  The last thing we want to do is lose these elusive buyers to a bad website experience.

Mobile Facebook Use Increases in Canada: Work it to Your Advantage ©

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Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month.  Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

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The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources.  The statistics indicate Internet access via mobile devices has surpassed web surfing via PC.  Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online.  […]

Help for the 54% of Canadian Small Businesses Without a Website

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Help for the 54% of Canadian Small Businesses Without a Website

I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]

Use Rich Snippets to Boost Search Engine Click-Through Rates

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Use Rich Snippets to Boost Search Engine Click-Through Rates

Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines.  In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks!  Make sure you don’t abuse this trick, however, or it may backfire […]

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