Writing / Publishing / Infopreneur

How to Create and Develop Your Own Digital Learning Products ©

By Melody McKinnon on February 12, 2019 9 Comments Canadian business opportunities, Canadian web-based business, Infopreneur, infoproduct

Also known as e-Coaching, e-Learning or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These digital info-products can be sold individually or be combined into full eCourses. Online teaching can be: A business on its own, featuring your expertise Used to compliment an existing […]

Writing with Clarity Online: Cheat Sheet (Infographic) ©

By Melody McKinnon on January 3, 2019 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

Top 7 Ecommerce Platforms for Digital Product Downloads

By Melody McKinnon on October 25, 2018 2 Comments Canadian e-commerce, Canadian statistics, Canadian web-based business, publishing

Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]

Motivation and Tips for Your First Year of Blogging ©

By Melody McKinnon on August 25, 2018 4 Comments Blogging, Canadian marketing

Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following, especially in the beginning. Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing. Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have […]

How to Start a Digital Content Freelancing Business in Canada ©

By Melody McKinnon on July 11, 2018 8 Comments Canadian business opportunities, Canadian self employment, Canadian small business, Canadian web-based business, home-based business Canada

Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]

How to Create a Buzz Before Launching an E-learning Course

By Melody McKinnon on May 14, 2018 No Comment Canadian marketing, infoproduct

By Ernest Mendozza Online learning has become increasingly popular, especially among millennials, so more and more people are using the internet to learn new skills. It is possible to gain access to courses from the leading universities at EdX or learn a new language with Preply. Online courses are gaining popularity because they offer flexibility and save […]

Top Tips and 3D Cover Design Tools for eBooks & Other Digital Products©

By Melody McKinnon on February 12, 2018 4 Comments Indie Author, infoproduct, publishing, self publishing Canada

The popularity of indie publishing and info-products has created a demand for supporting tools for both designers and authors. There is no question that a professional, eye-catching design can significantly increase sales of eBooks, audio products, software, app’s, and eLearning products. Applying that design to 3D covers makes the product more tangible to potential buyers. […]

By Melody McKinnon on January 26, 2018 4 Comments analytics, Canadian Blogging, Canadian marketing, Content Marketing Canada

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

By Melody McKinnon on December 21, 2015 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian small business, Canadian web-based business, social media

Top Online Business and Marketing Books of 2015 ©

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

Free eBook: Self-Publishing Books 101

By Melody McKinnon on July 14, 2015 5 Comments Canadian business freebies, Canadian eBooks, Canadian marketing, Canadian web-based business, infoproduct, publishing, work at home Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats, a free eBook by experts Shelley Hitz and Heather Hart. It’s an info-packed 166 pages that will leave you ready, willing and able to […]