How to Create and Develop Your Own Digital Learning Products ©

Also known as e-Coaching or e-Training, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These info-products can be sold individually or be combined into full eCourses. Online coaching can be a business on it’s own featuring your expertise, be used to compliment an existing online or offline business (bringing in clients or sales), be deployed for personal or corporate branding, or be developed to generate multiple streams of income.

There are some very successful infopreneurs out there and many of them make a very comfortable living with e-learning products. Canadian Mari Smith is an excellent example with her social media online coaching empire.  Many successful online businesses use info-products as effective lead magnets for list building and lead generation.

There are plenty of benefits to offering your own coaching products that extend well beyond a nice revenue stream:

  • Online learning is a hot market.
  • Digital products are inexpensive to create, requiring little more than your time.
  • Canada Post won’t impact your sales with their outrageous prices because all products are downloaded.
  • Info-products and eBooks are an amazing way to score clients, no matter what business you’re in.
  • Digital products are a source of recurring revenue, along with endless up-selling opportunities.
  • Your e-coaching products are the perfect place for affiliate marketing, creating yet another revenue stream.
  • Unlike hard products like books or DVD’s, online training products can be easily updated, expanded, or repurposed.
  • Digital Info-products make an excellent branding tool.
  • You can establish and prove your expertise, which increases sales and invites opportunities like interviews, speaking engagements or book deals.
  • If you don’t already offer private coaching, consulting or public speaking services, your info-product will provide a springboard into the coaching industry.

Online Coaching Info-Products

Getting Started

  1. Choose a topic with which you are very familiar and have advanced knowledge in.
  2. Write your course outline, including the topics you’ll be covering and the order you’ll teach them in.
  3. Decide what delivery methods you’ll use (written, video, audio, printable, etc). This step may necessitate learning how to use new tools and possibly equipment purchases. It’s important to use as many delivery methods as you’re comfortable with so you will appeal to all learning styles.
  4. Make a conscious choice about which method of instructional content delivery will make each module easier and/or faster to learn. For example, if you’re a Canadian home-based business coach using primarily text, you may want to add a video to demonstrate home office organization. If you use a lot of video, consider using a transcription service for your students who prefer text. Also consider going mobile for some of your coaching by providing podcasts.
  5. Start a text file with basic information as a reference for updates, including fonts, colour scheme hex codes, settings, etc.
  6. Gather any existing material you’ll use, such as your past webinars or blog posts, interviews, Private Label Rights (PLR) content, royalty-free products, and so on.
  7. Gather all of your reference materials, including books, guides, studies, or affiliate copy.
  8. As you begin to develop your course, save templates of both your written work and visuals so your course is consistent. It’s a real time saver too! Remember to add your company, website and copyright information to each document page, slide, video and other course materials.
  9. If you don’t already have a website, you’re going to need one with shopping cart integration for automated downloads.  If you want to sell your digital product directly from your website, SendOwl automates the entire process for you. The software integrates with payment gateways (including PayPal), creates a conversion-optimized checkout, and delivers the product.
  10. Many e-coaches sell their course through affiliates. You can opt for an in-house affiliate program or go through a third-party affiliate network like Clickbank or Share-a-Sale.

Online Coaching Content Shortcuts

You can round out your product line or beef up your eCourse with royalty-free eCoaching products, Private Label Rights (PLR) content and other rebrandable content.  Some excellent places to start are Sean McPheat’s Royalty Free Coaching Products, the Special Report Club, and Easy PLR.

If you don’t have the time or creativity to write your own course content, hire a talented ghost writer to help you bring it all together. I’ve ghost-written (with graphics) e-learning materials for several coaches, consultants and public speakers, all but one of whom earned the cost back in under a year.

Learn from the Pro’s

Dennis Becker did something novel with e-Coaching. He developed high quality products and priced them for any budget, earning him the title of “The 5 Buck Guy”. He offers an absolute treasure trove of information with free reports & a newsletter. The free reports even come with rebranding rights.

Comment on Canadians Internet BusinessDo you plan to get into e-coaching? We’d love to hear about it in the comments below.

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8 Responses to "How to Create and Develop Your Own Digital Learning Products ©"

  1. Jazmyn  December 23, 2016

    I ghost write for a living and have done a ton of digital products like this. The most important part is making it valuable and not holding anything back. There’s so much junk out there that gives general info to a point that its almost common knowledge. Be better than that! Do a ton of research to let people know you’re an expert in your field with lots to teach them. Otherwise you’re wasting everybody’s time including you’re own.

    And when you’re all done make sure you edit edit edit! I know not everyone can afford to hire a ghost writer but at least make sure you hire an editor.

  2. Bren  September 16, 2013

    So inspiring, thank you. I’ve written short ebooks for clients but taking it up a notch is enticing.

  3. Belinda Trenton  September 11, 2013

    I downloaded Design Your Online Course and WOW! I burned through it in no time and will go back over some parts but I just couldn’t stop once I started learning about it. I can’t wait to get started with my own coaching products.

  4. Lee-Anna  September 10, 2013

    LOVE LOVE LOVE this idea!!! It’s something I can work at on the side and I’d really enjoy educating more people about the power of herbs.

  5. Shelly Green  September 10, 2013

    Wow! There’s a whole new product line in this! I’m really excited about it…thank you!

  6. Chuck  September 9, 2013

    I’ve taken a few courses like this and luckily they’ve all been great quality. I’ve heard complaints about some. It’s important to choose reputable courses and create one you’ll be proud of or you’ll do more harm than good to your brand.

  7. Jess Liston  September 6, 2013

    Nice guide! A friend of mine is on her second online course and she made a tidy sum on the first one plus landed a VP of Marketing title. I’ll pass this along to her.

  8. Brian  September 6, 2013

    This is something I’ve always wanted to do but it seemed a little intimidating. I mean who am I to call myself an expert? Now I see the possibilities more clearly. Thanks for another encouraging post.


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