Free Marketing Analytics Guide CanadaEach month we bring you a new, free guide, report or whitepaper.  This month, it’s The Definitive Guide to Marketing Metrics and Analytics.

? Do you find it difficult to rate the success of your marketing based on solid data?

? Are you struggling to find the right metrics to demonstrate the success of your marketing programs?

? Are you confused by campaign optimization?

The Definitive Guide to Marketing Metrics and Analytics will teach you the key success metrics you should be looking at, best practices and techniques.

This free marketing and analytics guide will show you:

  • The right metrics for understanding and interpreting marketing results
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that prove return on investment (ROI)
  • The critical elements of a marketing dashboard

The Definitive Guide to Marketing Metrics and Analytics is a quick read published by the experts at Marketo. We hope you enjoy this month’s free guide and wish you a lucrative February, 2014!

You may also be interested in reading:
February Marketable Holidays & Observances (Canadian & Global)
Top Web Analytics Tools Used by Marketers
2014 Top CPS and CPA Affiliate Networks
Co-operative Social Media Engagement Groups for Canadian Businesses
Reaching Canadian Consumers Through Niche Bloggers


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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on,,, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Kelly Morris

Great read! Thank you!


Great overview of the ins & outs of metrics. It’s tough to decide which data to track and what to use in my strategy and I suspect it will always be a challenge.