Let's Get Digital: How to Sell OnlineEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs.

Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried and had minimal success. This eBooklet tackles both issues by teaching sellers how online selling is different from offline selling.

“There are some stark differences between face-to-face selling and online selling, so you need to learn how to adapt your message to an online audience, and how to identify your ideal buyer and speak to how your product benefits them,” suggests Ms. Jacobs.

Small businesses that don’t sell online are missing out on a huge market, including 51% of Canadians who shop online (spending an estimated 21 Billion last year) and 80% who research online before buying.  A recent Ipsos survey found that more than 8 out of 10 connected Canadians have recently purchased online.  TD Bank reported recently that 65% of shoppers who want to support Canadian small businesses, are seeking the ability to make payments or shop online. While the demand is obviously there, a 2013 RBC survey found a whopping 54% of small businesses don’t even have a website.

This eBooklet provides critical eCommerce guidance and insight to bring your business online successfully, including:

  • Face-to-Face Versus Online
  • Reaching your Ideal Buyer
  • How to Tailor Benefits
  • Product Descriptions & Photos
  • Providing Social Proof to Gain Consumer Confidence
  • Eliminating Purchase Anxiety
  • Writing Compelling Sales Copy

Let’s Get Digital: How to Sell Online is a quick read brought to you by InfusionSoft. For more tips, check out their Big Ideas blog.

Comment on Canadians Internet BusinessWhat’s keeping you from selling online? Please share your challenges or questions in the comments below.

✔  You may also be interested in reading:
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
Online Marketplaces for Canadian Sellers
10 Low-Cost Side Businesses you can Start Online from Home
Canadian Consumers Seeking Small Businesses Online (Statistics)


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Melody McKinnon
Digital Business & Marketing Manager at Online Business Canada | Website

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadianDigitalMedia.com, CanadiansInternet.com, CanadianFamily.net, and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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My business was built on free information I find online and this is a great one. Great job. I can’t wait to start doing digital business.

Lacey H.

Interesting read from noted experts, thanks!

Tracy Kelly

I can’t read enough about this stuff. I haven’t decided what I’ll do online but I find the idea of an online business to be very intriguing. 🙂