Free Complete Guide to B2B Email MarketingEach month we bring you a new, free guide, report or whitepaper. This month, it’s The Complete Guide to B2B Email Marketing.

Business to business (B2B) marketing can be challenging through any channel.  When we have to compete for space and attention in an entrepreneur’s or other professional’s inbox, the challenge is that much more daunting.

The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns — from planning and designing to sending and optimizing — in six straightforward steps.

Step 1: Authentication & Deliverability

Step 2: Template Design

Step 3: Email Content

Step 4: Testing & Optimization

Step 5: Sending Best Practices

Step 6: Tracking & Reporting

With this guide you’ll learn:

  • Important information about email deliverability and avoiding spam folders
  • Design tips for clean, attractive templates
  • Best practices for writing compelling, personalized messages
  • How to find the perfect email send time

The B2B Guide to Email Marketing also includes worksheets and checklists to keep you on track.

This free, 25 page Guide to B2B Email Marketing is published by Pardot (Salesforce).

✔  You may also be interested in reading:
Overcome the Big 5 Challenges Facing Email Marketers in 2014
10 Ways to Reduce Newsletter Unsubscribe Rates
Top Web Analytics Tools Used by Marketers
Writing with Clarity Online: Cheat Sheet (Infographic)


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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In 25 years of working online, she has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available on Amazon.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Duane Picot

Free is in my price range LOL. Thanks for sharing this great report with fellow canucks.

Howard Moncton NB

I watch for your report pics because they’re always a good read but not too long. Appreciate it and the rest of your work.

Deano P

Very helpful thanks so much!!