Canadian's Internet Business

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Every year, more Canadians do their holiday shopping online, citing convenience, crowds and selection as their primary motivators.

“With regards to Canadian retailers, it’s not surprising that more than half of respondents shopping within Canada are shopping online,” said Craig Calvert, Director of Customer Solutions, UPS Canada. “We continue to see an increase in e-commerce, which plays a key role in the growth and success of Canadian small and medium sized businesses.”

How to Get eCommerce Holiday Shoppers to Buy Early

Unfortunately, consumers may object to facing this expensive season so early.

Here are a few tips for getting online shoppers into the holiday spirit:

B2B sites can get in on this too!

Once your strategy is in place, utilize everything in your marketing tool box to get the message out there ASAP.  Social media will be your best friend over the holidays for promotion and to gain ideas, identify needs that aren’t currently being met, provide customer service, etc.

Have you started your eCommerce holiday marketing yet?  How do you introduce early Christmas campaigns?  Please share your comments below.

You may also be interested in reading:
How to Use Content Marketing to Skyrocket Holiday Sales
Start Holiday Online Marketing While Respecting Remembrance Day
2016 Holiday Season – Canadian Online Shopping Forecast Data

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