June Free Guide of the Month: Motivate and Reward Your Advocates

Motivate and Reward Your Customer, Employee and Blogger AdvocatesEach month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a brand advocate guide called Motivate and Reward Your Customer, Employee and Blogger Advocates.

Most Canadian brands now recognize the importance of online endorsements from individuals, especially bloggers. Advocates on a smaller scale can be very powerful as well, including individual employees and customers. Everyone is influential online!  If you want to keep up that feeling of goodwill and ensure your brand stays on the tip of their tongue, it’s a good idea to treat them well. These people could potentially keep right on selling for you indefinitely, which more than justifies payment and/or gifts like company swag.  When it comes to bloggers, you’re also gaining advertising space on the blog.  Be prepared to pay for that advertising like you would any other.

Thanking brand advocates for their efforts is an important component to advocate marketing success, especially when dealing with polite Canadians ;-). Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive thank you strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing. Advocate appreciation comes in many forms, including recognition, product samples, coupons and event access.

This free guide shows us how to encourage brand advocacy with “thank you” ideas for employee, consumer and blogger advocates. It includes suggestions for how and when you should thank your advocates, and detailed examples of appreciation from leading companies in CPG, retail and manufacturing.

The Motivate and Reward Your Customer, Employee and Blogger Advocates eBooklet contents include:

Part 1: Recognition & Acknowledgement
Part 2: Product Samples & Brand Goodies
Part 3: Exclusive Content & Events
Part 4: How & When You Should Thank Your Advocates

The Social Media for Lead Generation course is brought to you by the experts at SocialChorus, Inc.

Comment on Canadians Internet BusinessDo you reward your advocates? Please share your experience or questions in the comments below.

✔ You may also be interested in reading:
Reaching Canadian Consumers Through Niche Bloggers
Top Reasons Canadians Share Content on Social Media (2013 Statistics)
PR3+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts


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Digital Business & Marketing Manager at | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadiansInternet.com, CanadianFamily.net and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Downloaded! Thank you!


Some people will do anything for a t-shirt! Seriously!


I’ve never understood why brands haven’t caught onto the opportunities advocates hand to them. They just don’t get the social part of this level of testimonial. There’s no effort to really work WITH advocates to generate more good will.