Marketing to Canadians Who Celebrate St. Patrick’s Day

Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations.

If you’re promoting the right kind of business or products, you could see a nice bump in sales by using the marketing tips we’re sharing with you here. We’ve also included a fun infographic, illustrating Canadian St. Patrick’s Day statistics from Stats Canada.

Top Products for St. Patrick’s Day

Aside from general St. Patrick’s Day sales, there are many opportunities for creative marketers to “make some green” from the holiday.

St. Paddy’s Day themes can be applied to a broad range of businesses and their product lines, such as:

  • Practically anything that’s green
  • Gold
  • Luck related
  • Irish food
  • Alcohol
  • Party supplies

St. Patrick’s Day in Canada

“Two main waves of Irish immigrants moved to Canada between 1815 and 1850. The second wave arrived during the Great Potato Famine (1846-1851),” states Library and Archives Canada. “Irish immigrants settled all across Canada, but most chose Ontario.”

Now, their descendants are responsible for keeping Irish traditions alive in this country… and there’s a lot of them!

“Just over 4.6 million Canadians reported Irish as their ethnic origin in the 2016 Census, making it the fifth-largest ethnic group nationally, following French,” reports Statistics Canada. “Approximately 1 in 10 Canadians who reported Irish ancestry claimed it as their sole ethnic origin, while the remainder (4.2 million) reported multiple ethnic origins, perhaps giving credence to the expression that there is a little bit of Irish in everyone.

The largest concentration of Canadians claiming an Irish ethnic origin is found in Ontario (2.1 million). British Columbia (675,130), Alberta (596,750) and Quebec (446,215) also have a significant Irish presence.”

Irish Canadian Food

Food for St. Patrick’s Day celebrations will include anything green, but don’t miss the opportunity to target Canadian families who make traditional Irish food at home. It could be a single food (such as cabbage), a recipe (like Irish Soda Bread) or an entire meal like the traditional Irish Breakfast (served with bacon, sausage, blood sausage, white pudding, vegetables and bread).

“Food is especially important to the Irish,” says “Even now, many generations after suffering through times of starvation.”

Some traditional Irish dishes include:

  • Corned Beef & Cabbage
  • Irish Potato Soup
  • Colcannon
  • Boxty
  • Irish Stew
  • Dublin Coddle

For beverages, don’t forget the Irish Coffee, Irish Whiskey and of course, green beer. Then there is symbolic food, like Irish Moss Seaweed.

7 Lucky St. Patrick’s Day Marketing Tips

With just a little creativity, brands and their marketers can reach and engage Canadians who plan to celebrate the holiday.

1. Use your blog to bring in shoppers with fun St. Patrick’s Day content, checklists, videos and infographics.

2. Use social media to share your blog content, alert shoppers to truly fantastic deals/coupons, promote contests, and provide customer support. Social media contests, with strategic sharing incentives designed to bring traffic to your website, can really take off. Have a St. Patrick’s Day contest or giveaway featuring your products, or try a “win your purchase” angle to help convince shoppers to buy from you. Popular tools like Shortstack make it super easy to have social contests and offer coupons via social media.

3. Discounts are king right now. Inflation is out of control, which has left Canadian shoppers carefully protecting their pot of gold. However, Canadian small businesses are also struggling and may feel they can’t cut prices. Strategic discounting can make it profitable, such as loss leaders, discounting stale or slow-moving inventory, and so on. Offer free shipping on all purchases made on St. Patrick’s Day (or leading up to it). Learn how to slash Canadian shipping costs with these tips.

4. Create special St. Patrick’s Day landing pages and digital sales funnels. It’s easy if you use marketing automation tools that lead you through the process, step-by-step. Thrive Themes Funnels offers lots of funnel functionality for small businesses on a tight budget, and the Systeme suite of tools has a free level.

5. If your products would make a great gift, create a gift guide for party hosts.

6. Get your products into online marketplaces and don’t limit yourself to the big two.

7. Whether you sell online as an ecommerce merchant, blogger, or affiliate marketer, email is still the most effective digital marketing tool. Bring the best of the above marketing ideas into your email campaigns. Keep email subject lines direct, so subscribers instantly realize there is a St. Patrick’s Day deal or other content they need to see right away.

Are you marketing to Irish Canadians this St. Patrick’s Day? Please share your tips or questions in the comments below or join us in the Online Business Canada Facebook group.

St. Patricks Day Canadian Statistics Infographic

Source: Statistics Canada By the Numbers – St. Patrick’s Day



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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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