In their 2014 benchmark merchant data for Q1, Demac Media included an interesting comparison between mCommerce performance and traditional desktop eCommerce in Canada. The data in the report was obtained from participating Shopify Canada and Magento merchants.
mCommerce (Mobile) vs. eCommerce in Canada
The following data compares the activity of those who visited participating websites using a mobile device (such as a Smartphone) to those visiting the regular eCommerce sites in the first quarter of 2014.
- Conversion Rate: 0.60% for mCommerce vs. 1.15% for eCommerce.
- Order Value: The average order value for mCommerce was $127.92 vs. $137.51 for eCommerce.
- Number of Transactions: mCommerce brought in an average of 328 transactions vs. 1199 transactions for eCommerce.
- New Visitors: mCommerce accounted for 48.70% of new visitors vs. 52.54% for eCommerce.
- Visit Duration: The average minutes spent on websites by mobile shoppers was 3:19 vs. 3:56 for eCommerce.
A significantly lower conversion rate and number of transactions suggests Canadian shoppers still aren’t comfortable purchasing on their mobile devices. The time spent on the site while purchasing may indicate that in both cases, shoppers already know what they’re going to purchase when they arrive.
Canadian businesses continue to lag way behind in their adoption of eCommerce and mCommerce, but they’re beginning to realize just how critical it is that they make their move.
“Ecommerce as a percentage of total retail is still below 10%. I think that’s going to change this year,” predicts Harley Finkelstein, Chief Platform Officer at Shopify. “You’re going to see a lot more traditional retailers that haven’t previously sold online, and also makers – people creating physical products – that will begin to create their own online stores and go directly to consumers.”
How does this data compare to your own figures for Q1, 2014? Please share in the comments below.
✔ You may also be interested in reading:
Mobile Surpasses PC Use and Video Rules in Canada (Statistics)
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
Canadian Internet Shoppers Spend More, Both Online & Offline
© CanadiansInternet.com – Content on this website may not be used elsewhere without expressed permission. You are welcome to link to this post for reference, discussion, etc. Content theft will result in legal action. Thank you for respecting the effort that we have put into our original content. If you would like to have quality content created for you, please contact our writer directly.
DISCLOSURE: We may receive compensation for links to products on this website.
COMMENTS ARE MODERATED – Legitimate comments will be published after a short delay. Spam will not be published.
Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In 25 years of working online, she has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available on Amazon.
Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadiansInternet.com, CanadianFamily.net and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.