In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete. Knowing what’s coming also allows us to select the books that will be most useful to us to better utilize our book budget. Being a seriously perpetual learner, I enjoy finding and pre-ordering these books. However, I understand that it might be a tedious exercise for some so I’m sharing my picks with you.
The second half of 2013 promises more knowledge to help us keep up with online business, which by nature is in a constant state of evolution. The release dates aren’t necessarily the shipping dates, so you’ll find some that were anticipated in July are still not available, etc.
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World, by Stefan Niemeier, Andrea Zocchi and Marco Catena. Technology has placed retail in a state of perpetual evolution, and statistics show Canada is lagging behind in adaptation. Reshaping Retail is intended to motivate, inspire and help store retailers in the transformation to a new consumer-driven world.
Release Date: July 15th, 2013
Retail in Detail (5th edition), by Ronald L. Bond, has been revised and updated to include digital retail. Retail in Detail now covers online marketing and engagement, a step-by-step guide to entering the world of eCommerce, and “how to assess product vulnerability to competition from Internet businesses.”
Release Date: August 13th, 2013
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, By Perry Marshall, takes the 80/20 rule and uses it to power a complete marketing and sales framework. The book includes 80/20 software tools that truly focus sales and marketing professionals.
Release Date: August 13th, 2013
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty, by Margaret Brooks, JJ Lovett and Sam Creek. This book focuses on the elusive “business to business (B2B)” market, suggesting online communities as a way to gain a competitive edge.
Release Date: August 14th, 2013
The Like Economy: How Businesses Make Money With Facebook (2nd Edition), by Brian Carter, offers an updated strategy for leveraging Facebook, along with other critical advice like handling “brand bashers”.
Release Date: August 16th, 2013
The Email Revolution: How to Build Brands and Create Real Connections, by V. A. Shiva Ayyadurai. You may recognize his name, since he invented eMail at the age of 14 back in 1978. This is an expert who managed eMail for the Clinton administration and invented eMail sorting software that is used by some of the top brands in the World. His book covers the vast potential of eMail for business, from information mining to improved customer service.
Release Date: September 3rd, 2013
Start Your Own Online Coupon or Daily Deal Business, by Rich Mintzer and Entrepreneur Magazine, takes us into the popular world of online couponing and deal searching. Most interesting to me is the coupon app expertise.
Release Date: September 10th, 2013
E-Commerce Operations Management, by Marc J. Schniederjans, is my only text book pick for the second half of 2013. With Canadian businesses struggling to enter the eCommerce and mCommerce (mobile) realm, I believe it will be highly useful to reference a reliable, thorough source of information.
Release Date: September 13th, 2013
The Everything Guide to Selling Arts & Crafts Online: How to sell on Etsy, eBay, your storefront, and everywhere else online, by Kim Solga, covers it all in typical ‘everything guide’ style. While I won’t be preordering this one since it’s not related to my business, I believe it will be highly useful to many who are looking to start a home-based craft business in Canada.
Release Date: September 18th, 2013
The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, by Tom Martin. This book provides a digital sales prospecting system that specifically targets the online, educated consumer, promising more qualified leads, a shortened sales cycle, and increased conversion rates.
Release Date: October 1st, 2013
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy, by Christer Holloman. I’m a big fan of learning from the experience of others and therefore have become quite a case study addict, so I’m really looking forward to this book.
Release Date: October 7th, 2013
Strategic Digital Marketing: How to Apply an Integrated Marketing and ROI Framework for Your Business, by Eric Greenberg and Alexander Kates, reveals the digital marketing secrets of thought leaders from the Rutgers Center for Management Development.
Release Date: October 11th, 2013
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures, by Jason Miles, enlightens us on the topic of Instagram marketing. I’m sure many of the tips will apply to other image sharing networks, such as Pinterest. Mr. Miles is also the author of Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World’s Hottest Social Network.
Release Date: October 11th, 2013
Getting Permission: How to License & Clear Copyrighted Materials Online & Off, by Richard Stim, Attorney. This is a comprehensive book that many people need to read to ensure they follow copyright and intellectual property laws online. It’s written in plain language, covering everything from obtaining permission to use copyrighted or trademarked work, to license and merchandise agreements.
Release Date: October 13th, 2013
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground, by Scott Stratten, Canadian author of UnMarketing. In his latest book, Mr. Stratten will cover what NOT to do in business, from marketing to customer service.
Release Date: Oct 14th, 2013
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less, by Joe Pulizzi, content marketing strategist, speaker and founder of the Content Marketing Institute (organizer of the Content Marketing World event). Mr. Pulizzi teaches the use of messages and “stories” tailored for widespread distribution on social media and the mainstream press.
Release Date: October 25th, 2013
The Bootstrapper’s Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics, by Deltina Hay, covers both traditional and nontraditional search engine optimization, from blog to mobile SEO.
Release Date: December 1st, 2013
Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines, By Glen Gilmore, Esq., who specializes in social media law. His book guides businesses through their legal rights and responsibilities when using social networks, as well as corporate and personal blogs.
Release Date: December 6th, 2013
The Mobile Commerce Revolution: How to Capitalize on the Intersection of Mobile Marketing and Digital Commerce, by Tim Hayden, promises to cover everything you need to know to capitalize on the mobile movement and develop an effective mobile marketing strategy. A book this thorough is desperately needed as businesses try to leverage mobile with little expertise to guide them.
Release Date: December 7th, 2013
From Search to Social: Marketing to the Connected Consumer, by Mike Grehan, provides guidance for keeping up with the new social consumer with advanced marketing and advertising technologies.
Release Date: December 16th, 2013
Which of these books are you most excited about? Have you heard of other upcoming releases? Please share in the comments below.
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Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.
Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadiansInternet.com, CanadianFamily.net and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.