Canadian's Internet Business

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

The majority of Canada’s smallest business owners (under five employees) recognize the benefits of having a website, yet 59% of them don’t have one. Most say their business is simply too small to need a website, even though they understand the competitive advantage to having an online presence. The study, conducted by RedShift Research and commissioned by GoDaddy web hosting, found the same attitude globally. However, the number of small businesses without a website is 6% higher in Canada.

The good news is that 33% of those surveyed said they plan to bring their business online within the next two years (compared to 55% globally), although just 19% of them have purchased a domain name. These entrepreneurs are already convinced that having a website will benefit their business, with 38% anticipating growth of 25-50% in three to five years. 40% of Canadian small business owners who plan to build a website expect to also sell online through eCommerce and 73% understand that their website must be mobile-friendly. 49% of the entrepreneurs who intend to take their website online are women.

Anticipated Growth

Only 7% of those who don’t plan to build a website believe their business will grow in the next three to five years, and 59% expect no growth at all.

77% of Canada’s very small business owners who are already online feel it gives them a competitive advantage.

“While many very small businesses in Canada are not online – and don’t have plans to be – the lack of a website puts them at a competitive disadvantage,” said Jill Schoolenberg, Vice President of GoDaddy Canada. “No business is too small to benefit from a website, and this study shows companies that do go online are more optimistic about their future and attracting new customers. Given that Canada is a country of small businesses, getting more small businesses and entrepreneurs online could have a significant impact on the economy.”

Why NOT Build a Website?

It’s interesting to note that new businesses are more likely to get online (71%) than businesses three years of age or older (20%).

The following infographic provides a shareable snapshot of this data:

If you’re ready to bring your micro-business online but need some guidance, here are 10 articles to help you get started:

Checklist: Choosing a Website Host for your Canadian Business
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
Free eBook: Let’s Get Digital – How to Sell Online
10 Tips for Taking Product Photos That Sell Online
Finding Suppliers for your Canadian Business
Canadian Stores Can Grab Global Online Shoppers (Statistics)
Test eCommerce Waters with Fulfillment by Amazon (FBA)
10 Hot Product Niches to Sell or Drop Ship Online in Canada
10 Low-Cost Side Businesses you can Start Online from Home
Top Online Business and Marketing Books of 2015

Is your Canadian micro-business online? Please post your thoughts or questions in the comments below.


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