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To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

2019 Report: Social Media Use in Canada

2019 Report: Social Media Use in Canada

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA).  Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

The Easy Way to Sell on Amazon and eBay

The Easy Way to Sell on Amazon and eBay

It’s no secret that Canadian businesses have been slower to embrace eCommerce than some other countries. One reason they give for this is being intimidated by competitors, not the least of which are huge marketplaces like Amazon and eBay. Additionally, they’re intimidated by eCommerce and entering an entirely different sales environment.

Featured Company: Algopix

Featured Company: Algopix

This feature is sponsored by Algopix. Algopix is a new company that is revolutionizing the way people and businesses conduct market research for online sales. The company was founded in 2015 by Ori Greenberg and Dani Avitz, who for years had been running an eCommerce agency helping companies big and small perform market research and […]

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian digital retail (eCommerce) is growing as more stores recognize the Internet as a necessary tool for success. Unfortunately, local stores continue to fall short of global standards, often with fatal results. A recent Ipsos Yellow Pages study has examined retail behaviour (both online and offline) in Canada, resulting in an insightful statistical snapshot of […]