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SEPTEMBER: Tips to Grow Your Canadian Small Business Online

By Melody McKinnon, Online Business & Marketing Manager on August 31, 2024 1 Comment business growth, Canadian business opportunities, Canadian small business

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

In-House Inventory Management for Online Businesses

By Melody McKinnon, Online Business & Marketing Manager on August 10, 2024 3 Comments Canadian e-commerce, Canadian Retail, Canadian small business

Many small or home-based businesses in Canada plan to keep their inventory in whatever space they can find or afford. It might be in a garage, basement, self-storage, or leased space in a warehouse. You may sell products from this location, or process inventory before it’s shipped to a fulfillment centre.

7 Critical Terms to Include in Your Ecommerce Return Policy

By Melody McKinnon, Online Business & Marketing Manager on July 26, 2024 1 Comment Canadian e-commerce, Canadian Retail, website development

Product returns are a necessary part of online retail, just as they are offline. Handling them can be a little more involved and expensive though. The biggest challenges are avoiding unhappy customers and return fraud.

How to Start Any Online Business With WordPress

By Melody McKinnon, Online Business & Marketing Manager on July 24, 2024 6 Comments Canadian Blogging, Canadian entrepreneur, Canadian web-based business, website development

WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]

20 Ways Canadian Online Retailers Can Win Back-To-School Sales

By Melody McKinnon, Online Business & Marketing Manager on July 11, 2024 8 Comments Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian web-based business

The 2024-2025 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian ecommerce. Canadians are spending more online in Canada, and using the internet as a tool for comparison shopping and bargain hunting. In fact, 88 percent of Canadians made an online purchase in 2021, according to the […]

How to Choose the Best Products to Sell Online in Canada

By Melody McKinnon, Online Business & Marketing Manager on July 9, 2024 11 Comments Canadian e-commerce, Canadian Retail, Canadian web-based business, drop shipping Canada

One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]

Wholesale Drop Shipping for Canadian Online Sellers

By Melody McKinnon, Online Business & Marketing Manager on July 3, 2024 110 Comments Canadian e-commerce, Canadian web-based business, drop shipping Canada, wholesale Canada

Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]

How to Transform Your Art Into Products to Sell Online

By Melody McKinnon, Online Business & Marketing Manager on July 1, 2024 4 Comments Canadian business opportunities, Canadian e-commerce, drop shipping Canada, home-based business Canada, infographic

Whether you’re a digital or traditional artist, there has never been more income opportunities available to you as there are today. Today’s artists can easily create a thriving online business while sharing their work with the masses.

How to Find Info for Your Online Customer Profile (Avatar/Persona)

By Melody McKinnon, Online Business & Marketing Manager on June 30, 2024 2 Comments analytics, Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.