Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and a quarter are there at least once per day.
Canadians Who Use Pinterest
- 78% of active Canadians on Pinterest are female
- 77% are under 44 years old
- 31% of Canadian pinners are single
- 47% have children
- 73% are employed part-time or full-time
- 34% of Canadians using Pinterest are early adopters
- 86% own mobile devices
- 50% own desktop devices
- 45%–55% of Canadian pinners are replacing print media with it
- 36–39% are replacing search engines or other social media networks with Pinterest
Level of Education of Canadians Using Pinterest
- 8% are students
- 11% don’t have a college education
- 72% started or finished undergrad
- 17% have completed grad school
Pinterest Use in Canada Compared to Other Social Networks
Pinterest is second only to Facebook in weekly reach:
All other social media sites 46%
Percentage of Canadians spending 20 minutes or more on each network:
All other social media sites 27%
Top 21 Pinterest Categories in Canada
- Food and Drink
- DIY and Crafts
- Health and Fitness
- Hair and Beauty
- Women’s Fashion
- Holidays and Events
- Film, Music and Books
- Men’s Fashion
- Cars and Motorcycles
While our interests are similar to Americans on Pinterest, there are differences in category popularity.
Businesses are enthusiastically embracing Pinterest, not only for traffic but because that traffic converts.
“Pinterest inspires action,” the Ahalogy report states. “Almost 2/3 of Active Pinners—and 84% of Daily Pinners—are inspired by Pinterest to try something new once a week or more often. Almost 3/4 (73%) of Active Pinners—and 89% of Daily Pinners—have bought something new they discovered on Pinterest.”
Pinterest has surpassed search engines for traffic and sales generation for many Canadian businesses. Check out a free video and/or take the Power of Pinning course to get started. You’ll also find both free and paid Pinterest courses on Udemy.
How big is Pinterest in your Canadian social marketing strategy? Please share your thoughts in the comments below.