Canadian's Internet Business

Pinterest Use in Canada is Growing Rapidly (Statistics)

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and a quarter are there at least once per day.

Canadians Who Use Pinterest

Level of Education of Canadians Using Pinterest

Pinterest Use in Canada Compared to Other Social Networks

Pinterest is second only to Facebook in weekly reach:

Facebook 89%
Pinterest 62%
Twitter 45%
Instagram 41%
All other social media sites 46%

Percentage of Canadians spending 20 minutes or more on each network:

Pinterest 52%
Facebook 50%
All other social media sites 27%
Instagram 22%
Twitter 18%

Top 21 Pinterest Categories in Canada

  1. Food and Drink
  2. DIY and Crafts
  3. Design
  4. Health and Fitness
  5. Hair and Beauty
  6. Women’s Fashion
  7. Products
  8. Travel
  9. Holidays and Events
  10. Outdoors
  11. Film, Music and Books
  12. Photography
  13. Art
  14. Gardening
  15. Technology
  16. Kids
  17. Weddings
  18. Celebrities
  19. Men’s Fashion
  20. Sports
  21. Cars and Motorcycles

While our interests are similar to Americans on Pinterest, there are differences in category popularity.

Businesses are enthusiastically embracing Pinterest, not only for traffic but because that traffic converts.

“Pinterest inspires action,” the Ahalogy report states. “Almost 2/3 of Active Pinners—and 84% of Daily Pinners—are inspired by Pinterest to try something new once a week or more often. Almost 3/4 (73%) of Active Pinners—and 89% of Daily Pinners—have bought something new they discovered on Pinterest.”

Pinterest has surpassed search engines for traffic and sales generation for many Canadian businesses. Check out a free video and/or take the Power of Pinning course to get started. You’ll also find both free and paid Pinterest courses on Udemy.

How big is Pinterest in your Canadian social marketing strategy? Please share your thoughts in the comments below.