Romance Revenue: 5 Ways to Earn Money Online with Love

Love & romance can be a very profitable category online, any time of year. Whether it’s for Valentine’s Day, an anniversary gift, or ‘just because you’re you’, we truly enjoy buying special gifts for those we’re in love with. Additionally, there are opportunities for those targeting people who have yet to find love and romance.

When it comes to romance, some of the best data will come from Valentine’s Day. According to a survey conducted last year by Caddle and the Retail Council of Canada (RCC), almost half (48%) of Canadians celebrate Valentine’s Day. More than 48% of them spend over $50 on the holiday, and 16.4% purchase most Valentine’s Day products online.

5 Ways to Make Money Online with Love

The following online business and product ideas have proven to be the most profitable for us and our community in the romance category. Plug into your romantic side and brainstorm more ideas.

1. Info Products

Launch a helpful info-product, like a short ebook of Valentine’s Day tips related to your product/service, a checklist for planning a romantic date, a course in using dating apps, or a guide to finding your soulmate.

Whatever info product you choose, you can double the impact by offering it as a free download when people sign up for your mailing list. Or create another source of revenue by publishing ebooks on Amazon, or selling your courses.

2. Affiliate Marketing

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Typically, affiliate programs allow you to advertise for a company and earn a percentage of the sales you generate for them, usually through your website, social media, or email. You (the publisher) become a middleman of sorts between the advertiser and consumers. It can be a business on its own, and it’s also a favoured way to diversify revenue sources through a website. If you’re new to affiliate marketing, check out How to Start Affiliate Marketing in Canada.

There are plenty of affiliate advertisers with products or services that can be tied to romance. A great place to start is the top purchases made for Valentine’s Day. For example, the Caddle/RCC survey concluded the following gifts were most popular among Canadians who shop for Valentine’s Day.

  • Food / alcohol / candy / restaurants 54.7%
  • Flowers 29.2%
  • Jewelry 12.6%
  • Clothing 12.4%
  • Health / personal care 9.9%
  • Books / music 7.8%
  • Toys 6.3%
  • Home / décor 5.9%
  • Electronics 5.7%

Now all you have to do is find advertisers in those categories. For example, Aosom Canada (Share-a-Sale) offers a diverse selection of gifts, including categories like home & décor, sports & recreation, and health & beauty. You’ll earn 10% per sale.

There are several travel affiliate programs that can be very lucrative if you want to push a romantic getaway. You’ll find lots of flower delivery affiliate programs too. Dating apps and communities are great for the single romantic, and they usually pay higher-than-average commissions. Go through your favourite affiliate networks and start searching. If all else fails, there’s always ‘big box’ advertisers that offer some of everything, such as Amazon or Walmart.

3. Print-on-Demand with Dropshipping

There are countless opportunities to sell custom products online. Whether it’s a funny t-shirt, a mug, or a phone case sporting your original artwork, the demand can be consistently high for anything remotely original. You can have a third party apply your own original designs to a wide range of products, but it will mean holding a lot of inventory and you might get stuck with items that don’t sell.

A popular option is print-on-demand (POD) products, which are exactly what the name implies. Choose from hundreds of products and customize them for the romance theme.

The beauty of POD is that many suppliers offer to ‘drop ship’ your customized products directly to the buyer on behalf of your brand. You can sell within Canada or in other countries with equal ease. You don’t have to invest in inventory or deal with shipping headaches. Without inventory, you can easily start a POD business from home.

Designs for these items can include things like his & hers mugs or matching t-shirts, but there are countless generic alternatives that you can customize. Following are just a few print-on-demand gift ideas from the experts at Printify. All can be customized with your own design or personalization.

  • Wrist watch with a custom strap or other custom-designed jewelry
  • Car accessories like a license plate frame, bumper sticker or keyring
  • Neckties
  • Notebooks
  • Toiletry bag
  • Stuffed toy with a customized t-shirt
  • Scented candles
  • Balloons
  • Wine accessories
  • Clothing

You can even customize the gift box you pack it in!

Get started with these 7 Print-on-Demand (POD) Drop Shipping Suppliers for Canadians.

POD Etsy Store Ahavti LifeStyle
The Ahavti LifeStyle Etsy store uses POD by Printify. In a little over a year, the online shop became a major success.

4. Personalized Products

Personalized products are very popular with couples, be it Valentine’s Day, an anniversary, or ‘just because’. Everything from jewelry to ornaments can be personalized. It’s a little thing that takes your gift from nice, to meaningful keepsake.

You can offer personalization of your own products, or refer website visitors to an affiliate advertiser who offers personalization. Some print-on-demand suppliers will also drop ship personalized products.

Some of the most popular personalized products are:

  • Personalized cards
  • T-shirts, hoodies, romantic socks & underwear
  • Posters & canvases
  • Heart-shaped mugs
  • Blankets & bedding
  • Pajama sets
  • Phone cases
  • Magnets
  • Stickers

5. Bundles

Bundles offer convenience to shoppers and are especially popular with those who aren’t sure what to buy. Bundle up some romantic items, or bundle your everyday products with candles or something else that gives it a love angle.

You can also offer order upgrades (upsells) that allow shoppers to choose what romantic extra they add to their bundle, such as adding a teddy bear or virtually anything heart shaped. We have lots of ideas in 16 Best Selling Product Bundle Ideas to Boost Online Sales.

Romance Your Visitors with Content

When you have your romantic offers in place, consider creating content around them. It’s one of the most effective ways to sell online and it should bring in more website traffic as well.

Valentine’s Day and other romance content presents plenty of opportunities for Canadian businesses, drop shippers, online sellers, affiliate marketers and bloggers to bring in website or foot traffic and leads. The opportunity to create online content that attracts shoppers at the research stage is massive. Once you have them there, make it easy for them to finish their research with a purchase from you.

Don’t forget all of the Canadians who are treating themselves on Valentine’s Day or other occasions. The reason could be self-care, or a statement that they don’t need someone else to make them feel special. You can also try an anti-Valentine’s Day angle. Keep it in mind as you choose topics that empower and nurture people who are not currently in a relationship.

Try some of the suggestions in 11 Ways to Boost Valentine’s Day Sales with Content.

“You can give without loving, but you can never love without giving.” ~ Robert Louis Stevenson

Please share your comments or questions below, or join us in the Online Business Canada Facebook group for further discussion.

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Melody McKinnon
Digital Business & Marketing Manager at Online Business Canada | Website

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on,,, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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There’s a few other ways too but I’m not sure how much they have to do with “love” ;). Romance has potential for sure but I like the idea of working it into nonromance products best.