The most exciting and intimidating thing to happen in retail in the past couple of decades, is ecommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.
Whether you intend to build your own website or hire a designer, you’ll need a working knowledge of website functionality as it pertains to the user experience. It will allow you to plan and identify issues that could have a significant impact on your sales and website traffic. The ultimate goal is for website visitors […]
As Canadian retail comes to recognize ecommerce as a necessity, Business-to-Business (B2B) suppliers are also beginning to explore online opportunities to better serve their customers’ unique needs.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Ecommerce is the fastest-growing segment in Canada’s digital economy. Retail ecommerce in Canada is expected to bring in over $117.06 billion in 2024, according to eMarketer. Canadian sellers who want to meet this demand with profitable products, must consider everything from the wholesale price to market saturation. A little inside knowledge can further ensure success […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
Many people find the startup process to be intimidating, especially when it’s based on tech. Starting an online business is actually less complicated than starting one offline, but that isn’t apparent when one begins researching. Instead, it looks like a scary, disorganized mess of choices and unfamiliar procedures that are impossible to put into logical […]
It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online.
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality.
A variety of events have threatened the Canadian economy lately, from the pandemic to trade agreements. The resulting economic spiral has left Canadians scrambling to secure an income, and businesses desperately trying to remain profitable.
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