Pets were one of the first categories of viral content and their influence has only grown. Combine that with the growing value of the pet industry in general, and you have a winner. No matter how saturated the category gets, pet influencers are some of the richest online.
I’ve been working online in Canada for over 20 years, and I started earning money from blogging long before it was cool. For all but a few years it has been a full-time endeavor, but it makes a nice side gig as well.
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following, especially in the beginning. Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing. Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have […]
Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]
Long before anyone had heard of a blog, savvy affiliate marketers used content to make affiliate sales. When I first started affiliate marketing in the 90s, affiliate text links were primarily placed in website articles or newsletter articles. It’s just as effective in today’s blog content and even more critical, as banner ad blockers become […]
I’ve been producing original website content for more than 20 years, long before anyone had even heard of blogging. Right from the beginning, content was used to generate revenue. Whether you’re trying to move your own products or selling affiliate products, leveraging your blog for leads and sales is a relatively easy win.
The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills.