21 Business Books to Help You Tackle 2021

21 Business Books to Help You Tackle 2021

2020 was a challenge, but 2021 is when the hard work starts. Extreme effort will be required to recover from financial challenges and digital transformation, all while coping with stress, anxiety and other pandemic-induced mental health challenges. It will take a concentrated effort to stay inspired and motivated. On top of that, you’ll be consuming […]

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]