When you advertise for affiliates, your reputation can ride on theirs and vice versa. It’s important to be confident in their ability to serve your ideal customer with integrity and reliability. Their products or services should be exceptional. But how do you vet them?
If you have an affiliate program for your business, you’ll be working with the affiliate marketers who join it. I’ve been affiliate marketing and managing affiliate programs for more than a couple of decades, so I know these tips will prevent a lot of headaches and ensure you gain maximum exposure from your partners. Treat […]
I started affiliate marketing in the 90’s. Back then, none of us knew what we were doing and mistakes could happen. Affiliate Managers – when there was one designated at all – fumbled their way through with trial and error. Terms and conditions for joining affiliate programs were inconsistent at best, completely unreasonable at worst. […]
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
I’m a Canadian affiliate marketing pioneer, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of some of […]
Chances are you’ve encountered a gift guide when shopping online. They’re an excellent way to increase traffic, obtain review products, and earn affiliate commissions.
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
Finding the best affiliate program network in Canada is serious business, and it can have a major impact on your online income.
As we all scramble to diversify our sources of website traffic, Canadian businesses are looking for options. Affiliate programs have been a big part in American and European marketing strategies for a couple of decades. However, Canadian companies have been slower to adopt this lucrative, relatively risk-free way to generate not only traffic, but traffic […]
Online businesses often experience a ‘Summer slump’ but it doesn’t have to be that way. Whether affiliate marketing is your primary source of revenue or a secondary source, there are affiliate programs that will boost your bottom line this Summer.
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