Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
If you have an affiliate program for your business, you’ll be working with the affiliate marketers who join. I’ve been affiliate marketing and managing affiliate programs for more than a couple of decades, so I know these tips will prevent a lot of headaches and ensure you gain maximum exposure from your partners. Treat them […]
Most aspects of affiliate marketing are the same no matter what country you live in. There are unique challenges that Canadians face, however. Actually finding Canadian brands and businesses with affiliate programs is one of them.
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
When you advertise for affiliates, your reputation can ride on theirs and vice versa. It’s important to be confident in their ability to serve your ideal customer with integrity and reliability. Their products or services should be exceptional. But how do you vet them?
You can find digital marketing definitions for most online business terms with a quick search. The toughest part about finding definitions that are specific to affiliate marketing, is the same words can have different meanings depending on what you’re talking about. This glossary will ensure beginners have the right definitions from an affiliate marketer’s perspective.
Online businesses often experience a ‘Summer slump’ but it doesn’t have to be that way. Whether affiliate marketing is your primary source of revenue or a secondary source, there are affiliate programs that will boost your bottom line this Summer.
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
We’re all looking for the most profitable affiliate programs to promote on our websites and blogs. However, there’s very little sense in promoting any affiliate program that won’t convert into sales, no matter how much they’re offering.
I’m a Canadian affiliate marketing pioneer, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of some of […]
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