Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
Affiliate marketing is one of the most passive ways to generate revenue online, but it isn’t fully passive. In reality, publishers who make the most money with affiliate marketing put in a lot of thought, time & effort to promote their brand partners and increase conversions. That said, this lucrative marketing tactic is expected to […]
Business Book Review How to Build and Manage an Affiliate Program or Affiliate Network: The “Holy Bible” of Affiliate Programs and Networks Across All Industries
Most aspects of affiliate marketing are the same no matter what country you live in. There are unique challenges that Canadians face, however. Actually finding Canadian brands and businesses with affiliate programs is one of them.
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
If you have an affiliate program for your business, you’ll be working with the affiliate marketers who join. I’ve been affiliate marketing and managing affiliate programs for more than a couple of decades, so I know these tips will prevent a lot of headaches and ensure you gain maximum exposure from your partners. Treat them […]
When you advertise for affiliates, your reputation can ride on theirs and vice versa. It’s important to be confident in their ability to serve your ideal customer with integrity and reliability. Their products or services should be exceptional. But how do you vet them?
You can find digital marketing definitions for most online business terms with a quick search. The toughest part about finding definitions that are specific to affiliate marketing, is the same words can have different meanings depending on what you’re talking about. This glossary will ensure beginners have the right definitions from an affiliate marketer’s perspective.
Online businesses often experience a ‘Summer slump’ but it doesn’t have to be that way. Whether affiliate marketing is your primary source of revenue or a secondary source, there are affiliate programs that will boost your bottom line this Summer.
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