Recent events have emphasized the importance of having multiple sources of revenue, but it’s always been a strategy used by the most profitable online businesses. Some revenue models have become so diverse, they can be customized for most online businesses in any niche.
I’ve been working online in Canada for over 25 years, and I started earning money from blogging long before it was cool. For most of that time it’s been a full-time endeavor, but it makes a nice side hustle as well.
No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.
Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
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