The internet has made it much less expensive to reach and engage consumers and increase sales overall, but most Canadian small businesses aren’t using it to its full potential. Economic challenges motivate people to find ways to trim their budget, however, and smart entrepreneurs are doing just that.
A variety of events have threatened the Canadian economy lately, from the pandemic to trade agreements. The resulting economic spiral has left Canadians scrambling to secure an income, and businesses desperately trying to remain profitable.
Web-based startups are some of the least expensive businesses to start in Canada. Online business expenses can often be limited to domain registration and website hosting, at least in the beginning.
Recent events have emphasized the importance of having multiple sources of revenue, but it’s always been a strategy used by the most profitable online businesses. Some revenue models have become so diverse, they can be customized for most online businesses in any niche.
Fraudulent online transactions are the dark side of ecommerce. The Internet is the “wild West” of fraud, in a world that has otherwise become more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips. While security measures are beginning to catch up, the dynamic […]
All Canadian laws and regulations that apply to offline retail (and other types of businesses) will still apply online, along with a few more. There are many variables that make it difficult to provide legal advice that applies to everyone.
The online user experience (UX) can increase or decrease sales, which is why we focus heavily on functionality and optimum performance. To maximize profitability, we shift our focus to revenue objectives and the most efficient path to them.
This feature is sponsored by Knightsbridge. Knightsbridge Foreign Exchange was founded in 2009 in Toronto, Ontario by Rahim Madhavji. They offer unbeatable currency exchange rates, specializing in CAD-USD transactions. Knightsbridge serves any Canadian business or private client that has foreign exchange requirements.
Canadian businesses have become more aware of their environmental footprint in recent years. Green initiatives include reducing energy consumption, either in their own office or through service providers like website hosts and data storage centres. Our guest author suggests five ways your business can become more environmentally responsible, while also saving money.
This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]
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