The online user experience (UX) can increase or decrease sales, which is why we focus heavily on functionality and optimum performance. To maximize profitability, we shift our focus to revenue objectives and the most efficient path to them.
This feature is sponsored by Knightsbridge. Knightsbridge Foreign Exchange was founded in 2009 in Toronto, Ontario by Rahim Madhavji. They offer unbeatable currency exchange rates, specializing in CAD-USD transactions. Knightsbridge serves any Canadian business or private client that has foreign exchange requirements.
Canadian businesses have become more aware of their environmental footprint in recent years. Green initiatives include reducing energy consumption, either in their own office or through service providers like website hosts and data storage centres. Our guest author suggests five ways your business can become more environmentally responsible, while also saving money.
This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]
Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]
We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]
The Business Development Bank of Canada (BDC) is recruiting Canadian entrepreneurs and business professionals to join their BDC ViewPoints panel. They’re seeking passionate contributors from across Canada to share expertise and opinions regarding the reality of small and medium-sized enterprises in today’s economic landscape.
Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business. From ecommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there. They’re often not in the position to hire someone with a degree, yet […]
Canadian small or home-based businesses can utilize their personal credit card rewards (points, cash-back, etc.) to offset many common business expenses. The concept isn’t new, but the ability to strategically plan it is. We’ve discovered a new, free tool that makes it simple for Canadians to compare credit card reward programs and find the most […]
I tweet about good customer service much more often than bad, because most companies have the good business sense to make things right when given the chance. Then CIBC raised my line of credit interest rate from 7-11% for no apparent reason and refused to do anything about it. I tried calling and also made […]