Canadian business Archives - Canadian's Internet Business

Review: LinkedU Advanced LinkedIn Marketing Training ©

By Melody McKinnon on March 6, 2018 7 Comments Canadian business, Canadian entrepreneur, Canadian marketing, social media

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

Remote Hiring, Virtual Employment and Telecommuting in Canada ©

By Melody McKinnon on April 12, 2017 6 Comments Canadian business, Canadian statistics, Telecommuting Canada, work at home Canada

From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment. A 2012 Reuters Ipsos worldwide poll indicated one in every five employees work […]

Canadian Digital Advertising Trends for 2016 (Statistics)

By Melody McKinnon on January 28, 2016 4 Comments Canadian business, Canadian marketing, Canadian Mobile Marketing

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.

Canadians and the Digital Economy (Infographic)

By Melody McKinnon on January 9, 2016 2 Comments Canadian business, Canadian consumers, Canadian statistics

Online businesses need more insight into how Canadians use the Internet. A new Ipsos syndicated study, Participation in the Digital Economy, examines Canadian Internet use at home and what prevents them from participating in the digital economy.

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian business, Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Top 10 Benefits of a Remote (Telecommuting) Staff ©

By Melody McKinnon on March 7, 2015 2 Comments Canadian business, Canadian small business, Canadian web-based business, Telecommuting Canada

Of all the things the Internet has done for society, changing the image of the workplace is one of the most exciting. Canadian businesses are embracing the idea of remote workers, due to increasing evidence of the many benefits of a flexible workforce. Research and guidance is also increasing in Canada as more businesses explore […]

2015 Top Digital Marketing Opportunities in North America

By Melody McKinnon on February 15, 2015 4 Comments Canadian business, Canadian marketing, Canadian statistics

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

By Melody McKinnon on April 12, 2014 3 Comments Canadian business, Canadian marketing, Canadian Sales, Canadian statistics

I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]

By Melody McKinnon on January 6, 2014 3 Comments Canadian business, Canadian Business Finance, Canadian e-commerce, Canadian Mobile Marketing, Canadian Retail, home-based business Canada

Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]