45+ Canadian LinkedIn Business Groups

45+ Canadian LinkedIn Business Groups

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

Featured Canadian Company: QUID

Featured Canadian Company: QUID

This feature is sponsored by QUID Works Inc. Digital advertising is one of the most common ways to generate revenue online, but it does have its drawbacks. More people are blocking display/banner ads or tuning out advertising in any form. It requires administrative time and effort to find advertisers and maintain an ongoing relationship with […]

8 Cloud Security Policy Issues With Easy Fixes

8 Cloud Security Policy Issues With Easy Fixes

By Ryan Tyson Security is incredibly important for any business that uses cloud services. Unfortunately, with the cloud being so easy to work with for any size company, small-business owners sometimes don’t consider security risks when they start using the internet for their operations. Watch for these cloud security vulnerabilities that are easy to address, but […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

Canadian Digital Advertising Trends for 2016 (Statistics)

Canadian Digital Advertising Trends for 2016 (Statistics)

The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.

2015 Top Digital Marketing Opportunities in North America

2015 Top Digital Marketing Opportunities in North America

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

Report: Canadian Sales Pro’s Still Don’t Get Online Lead Generation ©

I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]