Report: Canadian Sales Pro’s Still Don’t Get Online Lead Generation ©

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I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]

Mobile Payment Processors Have Big Plans for Canada in 2014 ©

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Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

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Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Digital Platforms Support the Canadian Economy (Infographic) ©

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Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy.  Part of that industry is the digital platform sub-sector.  The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

Arlene Dickinson Launches Canadian Entrepreneur eCommunity ©

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Arlene Dickinson, owner of Venture Communications, author, and star of CBC’s Dragon’s Den, has launched an online Canadian entrepreneur community.  YouInc.com was in beta until their October 2nd full launch with enhanced features.  The site focuses on the lifestyle of Canadian entrepreneurs, while also facilitating networking and mentorship.

Google’s New Canadian ‘Think Insights’ for Businesses and Marketers ©

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Google recently launched a Canadian version of its Think Insights portal for digital marketers and businesses in this country.  The concept is built around targeted market insights, organization and inspiration.  The portal compiles research, data, information, case studies, interviews, news, and tools for Canadian businesses and marketers.  The US version has been around since 2011 […]

Social Media Strategy: The Who, What, When, Where, Why and How ©

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There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy.  The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales.  Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

What are Pro Canadian Marketers up to in 2013/2014? (Statistics) ©

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Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on.  We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality.  Marketing data validates our plans, inspires new strategies, and […]

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

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More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]

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