Canadian consumers Archives ⋆ Online Business Canada

Canadian Home, Health and Entertainment Tech Spending Trends

By Melody McKinnon on July 8, 2021 1 Comment Canadian consumers, Canadian e-commerce

TORONTO, June 29, 2021 /CNW/ – The excitement for technology continues to rise among Canadians, as 35% of households say they are more likely to buy tech products due to the pandemic, according to new research from the Consumer Technology Association (CTA)®.

Canadian Online Spending Up By $2B, Totaling $5.5B Per Month

By Melody McKinnon on June 27, 2021 1 Comment Canadian consumers, Canadian e-commerce, Canadian statistics

TORONTO, June 23, 2021 /CNW/ – Even as Canadians emerge from lockdown, the shift to online shopping is dominating consumer trends. A new survey from PayPal Canada shows Canadians have overall increased their monthly online shopping spend by more than $2 billion compared to pre-pandemic.

2021 Ecommerce Trends Every Canadian Brand Needs to Know

By Melody McKinnon on May 16, 2021 No Comment Canadian consumers, Canadian e-commerce

By Josh Walter To put it mildly, 2020 was an interesting year. With the sudden impact of the COVID-19 pandemic, business as usual was anything but. Stay-home orders and social distancing meant traffic to brick-and-mortar stores decreased — and in some cases disappeared entirely. Yet, commerce always finds a way, even if that means shifting […]

Pandemic Inspires Innovation Across Canadian Consumer Industries

By Melody McKinnon on May 10, 2021 No Comment Canadian consumers, Canadian statistics, digital transformation, work at home Canada

TORONTO, May 10, 2021 /CNW/ – The COVID-19 pandemic has changed the way Canadians live, work and socialize, accelerating demand for innovation as retailers, consumer goods, and travel companies shift from reacting to the crisis to reinventing products and services, according to findings of a new global survey from Accenture (NYSE: ACN).

12 Kinds of Valentine’s Day Content That Online Shoppers Love

By Marie A Smith on February 11, 2021 No Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Search Engine Optimization (SEO)

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

How to Find Info for Your Online Customer Profile (Avatar/Persona)

By Melody McKinnon on December 30, 2020 No Comment analytics, Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

Canadian Businesses Brought in $305 Billion Online Last Year

By Melody McKinnon on November 24, 2020 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Canadian businesses with a staff of five or more grossed $305 billion in online sales in 2019. If you believe the pandemic predictions and projected growth, that number should double by 2023.

FedEx: Record Number of Canadians Expected to Holiday Shop Online

By Melody McKinnon on November 13, 2020 1 Comment Canadian consumers, Canadian e-commerce, Christmas, shipping

MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.

Report: 2020 Online Holiday Shopping in Canada

By Marie A Smith on October 23, 2020 1 Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing

Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.

All Canadian Retailers Must Engage Customers Digitally, Survey Says

By Melody McKinnon on October 16, 2020 2 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail

For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.