Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations.
Consumers Expectation Gap is Widening: 83% of Canadian Consumers Express Concerns About Entering Personal Details Online
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?
Online shopping has accelerated in Canada over the past few years. As Canadian consumers become more comfortable with digital transactions, they’ve begun to explore additional online shopping platforms and networks, such as social media channels. Adoption rates are expected to be much faster, as Canadians and ecommerce enthusiasts from around the world accept the internet […]
CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
Editor’s Note: The following research didn’t include Canadians, but you’ll find Canadian consumer sentiments regarding AI and the online shopping experience to be very similar to the UK and US. Coveo does have two locations in Quebec and hopefully will include Canadians in future surveys.
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
Canadians will make the season bright for small businesses in 2023, according to a new study. This is welcome news for Canada’s SMBs, especially when most retail research this year has predicted an overall decline in holiday sales. Canadians may or may not spend as much on the holidays, but they want the money they […]
As online businesses become aware of their legal responsibilities in regards to privacy, we’ve received more and more questions about Data Sovereignty. Following are the most frequently asked questions to date.
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