How to Find Info for Your Online Customer Profile (Avatar/Persona)

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How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

Rake In Recurring Revenue With Ecommerce Subscriptions

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Rake In Recurring Revenue With Ecommerce Subscriptions

Offering subscription options to shoppers is a newer, direct-to-consumer ecommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.

Canadian Shopper Attitudes: 6 Ways We Differ From Global Trends

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Canadian Shopper Attitudes: 6 Ways We Differ From Global Trends

Every time a retail business from another country launches in Canada, either physically or online, I wonder how long it will last. Their success hinges on not only knowing the Canadian market, but also how we differ from international markets the company is already in. It’s an honest mistake. Most of us assume Canadian shopping […]

Brand Management: Top 5 Strategies to Build Customer Loyalty

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Brand Management: Top 5 Strategies to Build Customer Loyalty

Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]

Ecommerce Trends: The Masses Are Shifting to Social Shopping

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Ecommerce Trends: The Masses Are Shifting to Social Shopping

Online shopping has accelerated in Canada over the past few years. As Canadian consumers become more comfortable with digital transactions, they’ve begun to explore additional online shopping platforms and networks, such as social media channels. Adoption rates are expected to be much faster, as Canadians and ecommerce enthusiasts from around the world accept the internet […]

Study: Cautious Canadians Prefer Traditional Ecommerce and AI

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Study: Cautious Canadians Prefer Traditional Ecommerce and AI

CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?

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