Canadian consumers Archives ⋆ Online Business Canada

How to Find Info for Your Online Customer Profile (Avatar/Persona)

By Melody McKinnon on December 30, 2020 No Comment analytics, Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian marketing

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

Canadian Businesses Brought in $305 Billion Online Last Year

By Melody McKinnon on November 24, 2020 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Canadian businesses with a staff of five or more grossed $305 billion in online sales in 2019. If you believe the pandemic predictions and projected growth, that number should double by 2023.

FedEx: Record Number of Canadians Expected to Holiday Shop Online

By Melody McKinnon on November 13, 2020 1 Comment Canadian consumers, Canadian e-commerce, Christmas, shipping

MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.

Report: 2020 Online Holiday Shopping in Canada

By Melody McKinnon on October 23, 2020 1 Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing

Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.

All Canadian Retailers Must Engage Customers Digitally, Survey Says

By Melody McKinnon on October 16, 2020 No Comment Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail

For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.

15 Ways to Make Men Merry as they Holiday Shop Online

By Melody McKinnon on October 9, 2020 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Reaching Canadian Consumers Through Niche Bloggers

By Melody McKinnon on September 21, 2020 8 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

2020 Report: Social Media Use in Canada

By Melody McKinnon on August 10, 2020 No Comment Canadian consumers, Canadian marketing, social media

It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]

Report: The Business of Back-to-School Shopping in 2020

By Melody McKinnon on July 14, 2020 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.

16 Ways to Provide Outstanding Online Customer Service

By Melody McKinnon on July 3, 2020 1 Comment Canadian consumers, customer service, customer support

The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres. It may be a necessary evil for them, but it’s a huge opportunity for small businesses to win against […]