Canadian consumers Archives ⋆ Online Business Canada

2023 Report: Social Media Use in Canada (Statistics)

By Digital Editor - Melody McKinnon on April 23, 2023 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

It’s time for our annual report on Canadian social media use! Social media usage data indicates we’re just as enthusiastic about social media in Canada as we’ve ever been, and that’s a lot of enthusiasm. This country has always been a world leader in social media use.

Canadians Anticipate Growth for Online Businesses

By Digital Editor - Melody McKinnon on April 16, 2023 2 Comments Canadian consumers, Canadian e-commerce, Canadian statistics

While Canadian small business remain cautiously optimistic, Canadian consumers are confident in their growth potential through digital transformation. Savvy online shoppers are looking forward to engaging with Canadian businesses in new ways and strongly support their endeavors.

Marketing to Canadians Who Celebrate St. Patrick’s Day

By Digital Editor - Melody McKinnon on March 11, 2023 No Comment Canadian consumers, Canadian holiday marketing, Canadian Retail, Canadian statistics

Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations. If you’re promoting the right kind of business or products, you could see a nice bump in sales […]

2022 Report: Social Media Use in Canada (Statistics)

By Digital Editor - Melody McKinnon on October 2, 2022 2 Comments Canadian consumers, Canadian marketing, Canadian statistics

It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.

Where Are Canadian Online Shoppers? Online Marketplaces

By Digital Editor - Melody McKinnon on September 10, 2022 1 Comment Canadian consumers, Canadian e-commerce, Canadian small business, Canadian statistics, marketplace

Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.

The Business of Black Friday / Cyber Monday in Canada

By Digital Editor - Melody McKinnon on September 2, 2022 No Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing

Canadians have fully embraced Black Friday, a previously-American promotional event following Thanksgiving in that country. The internet can take most of the credit for its universal acceptance. Before online shopping was a common occurrence, Canadians usually travelled across the border to grab Black Friday deals but you probably wouldn’t find anything in Canada.

Reaching Canadian Consumers Through Niche Bloggers

By Digital Editor - Melody McKinnon on August 22, 2022 9 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

Canadian Consumers Read Reviews But Doubt Authenticity

By Digital Editor - Melody McKinnon on July 31, 2022 No Comment Canadian consumers, Canadian marketing

Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]

Est. 8 Million Canadians Plan to Shop Amazon Prime Day in 2022

By Digital Editor - Melody McKinnon on June 29, 2022 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, marketplace

PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.

16 Ways to Provide Outstanding Online Customer Service

By Digital Editor - Melody McKinnon on May 5, 2022 1 Comment Canadian consumers, customer service, customer support

The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]