Canadian consumers Archives ⋆ Online Business Canada

All Canadian Retailers Must Engage Customers Digitally, Survey Says

By Melody McKinnon on October 16, 2020 No Comment Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail

For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.

15 Ways to Make Men Merry as they Holiday Shop Online

By Melody McKinnon on October 9, 2020 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Reaching Canadian Consumers Through Niche Bloggers

By Melody McKinnon on September 21, 2020 8 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

2020 Report: Social Media Use in Canada

By Melody McKinnon on August 10, 2020 No Comment Canadian consumers, Canadian marketing, social media

It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]

Report: The Business of Back-to-School Shopping in 2020

By Melody McKinnon on July 14, 2020 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.

16 Ways to Provide Outstanding Online Customer Service

By Melody McKinnon on July 3, 2020 1 Comment Canadian consumers, customer service, customer support

The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres. It may be a necessary evil for them, but it’s a huge opportunity for small businesses to win against […]

Rake In Recurring Revenue With Ecommerce Subscriptions

By Melody McKinnon on June 23, 2020 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail

Offering subscription options to shoppers is a newer, direct-to-consumer eCommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.

Ecommerce Report: Customer Experience Can Make or Break You

By Melody McKinnon on May 30, 2020 1 Comment Canadian consumers, Canadian e-commerce

Digital Commerce 360 has released an analysis of their 2020 Top 1000 ranking of leading online retailers based in the US, Canada and Mexico. The report focuses on the top online retailers and includes other consumer research surveys conducted by the company. The result is a tried, tested and true road map to online success […]

2020 Multi-Source Report: The Canadian Online Shopper

By Melody McKinnon on February 12, 2020 No Comment Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian statistics

Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]

Canadian Website Hosts and the Legal Reasons to Use Them

By Melody McKinnon on January 20, 2020 6 Comments Canadian consumers, Canadian e-commerce, Canadian web-based business, security

Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?