TORONTO, June 29, 2021 /CNW/ – The excitement for technology continues to rise among Canadians, as 35% of households say they are more likely to buy tech products due to the pandemic, according to new research from the Consumer Technology Association (CTA)®.
TORONTO, June 23, 2021 /CNW/ – Even as Canadians emerge from lockdown, the shift to online shopping is dominating consumer trends. A new survey from PayPal Canada shows Canadians have overall increased their monthly online shopping spend by more than $2 billion compared to pre-pandemic.
By Josh Walter To put it mildly, 2020 was an interesting year. With the sudden impact of the COVID-19 pandemic, business as usual was anything but. Stay-home orders and social distancing meant traffic to brick-and-mortar stores decreased — and in some cases disappeared entirely. Yet, commerce always finds a way, even if that means shifting […]
TORONTO, May 10, 2021 /CNW/ – The COVID-19 pandemic has changed the way Canadians live, work and socialize, accelerating demand for innovation as retailers, consumer goods, and travel companies shift from reacting to the crisis to reinventing products and services, according to findings of a new global survey from Accenture (NYSE: ACN).
Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
Canadian businesses with a staff of five or more grossed $305 billion in online sales in 2019. If you believe the pandemic predictions and projected growth, that number should double by 2023.
MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.
Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.
For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.