12 Kinds of Valentine’s Day Content That Online Shoppers Love

12 Kinds of Valentine’s Day Content That Online Shoppers Love

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

15 Ways to Make Men Merry as they Holiday Shop Online

15 Ways to Make Men Merry as they Holiday Shop Online

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Reaching Canadian Consumers Through Niche Bloggers

Reaching Canadian Consumers Through Niche Bloggers

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

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