Canadian consumers

Ecommerce in Canada: 2019 Statistics, Insights and Infographic

By Melody McKinnon on April 2, 2019 3 Comments Canadian consumers, Canadian e-commerce, Canadian statistics, omni-channel Canada

19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.

2019 Multi-Source Report: What Canadian Online Shoppers Want

By Melody McKinnon on January 25, 2019 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

15 Ways to Make Men Merry as they Holiday Shop Online ©

By Melody McKinnon on December 1, 2018 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Canadian Website Hosts and the Legal Reasons to Use Them

By Melody McKinnon on September 21, 2018 1 Comment Canadian consumers, Canadian e-commerce, Canadian web-based business, security

Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?

Canadian Consumers & Online Retailers are Embracing Digital Wallets

By Melody McKinnon on August 15, 2018 2 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics

Digital wallets (also known as mobile wallets or eWallets) usually refer to an online service that provides a secure, virtual storage space to facilitate point-of-sale (POS) transactions and access related information. They store encrypted information, such as credit cards and reward cards, and often perform tasks like automatically filling out online order forms. Most can […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 2 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

By Melody McKinnon on June 15, 2018 7 Comments Canadian consumers, Canadian marketing, social media

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]

Report: Connected Canadian Customers on Tech, Trust and Experience

By Melody McKinnon on June 12, 2018 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 12, 2018 5 Comments Canadian consumers, Canadian marketing, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]