Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]
Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.
Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.
It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]
TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?
Digital wallets (also known as mobile wallets or eWallets) usually refer to an online service that provides a secure, virtual storage space to facilitate point-of-sale (POS) transactions and access related information. They store encrypted information, such as credit cards and reward cards, and often perform tasks like automatically filling out online order forms. Most can […]
For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.