It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.
Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.
Canadians have fully embraced Black Friday, a previously-American promotional event following Thanksgiving in that country. The internet can take most of the credit for its universal acceptance. Before online shopping was a common occurrence, Canadians usually travelled across the border to grab Black Friday deals but you probably wouldn’t find anything in Canada.
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]
PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.
The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]
As more and more Canadian businesses sell online, it becomes increasingly difficult to stand out from the crowd and win the sale. Your efforts will be rewarded, however, especially if you focus on the tips outlined below. They’re intended as a starting point to direct your thought process and move you in the right direction, […]
Virtually any Canadian can sell used goods online. It’s often an introduction and gateway into ecommerce. Individuals are motivated by concerns for the environment, powered by a desire to earn more money, and inspired by hobbies.
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?