Canadian consumers Archives ⋆ Page 3 of 8 ⋆ Canadian's Internet Business

Canadians Are Back-to-School Shopping Online in 2016 (Statistics)

By Melody McKinnon on August 17, 2016 2 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian statistics

Canadians will be shopping online and using mobile more during the 2016 back-to-school season. A new report from EY indicates it has never been more important to use the Internet and omni-channel strategies to reach Canadian shoppers of all ages. Consumers are expected to embrace eCommerce and use mobile devices to find the best deals. […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

By Melody McKinnon on May 24, 2016 28 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

By Melody McKinnon on April 15, 2016 4 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

By Melody McKinnon on April 10, 2016 2 Comments Canadian consumers, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Canada in the World View of eCommerce (Statistics) ©

By Melody McKinnon on February 12, 2016 3 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

Nielsen’s new data from their survey, Global Connected Commerce 2016, covers the evolving online ecosystem, online shopping behaviour, and the drivers and barriers for online shopping success. It offers insight into the global market that has been opened to us by the Internet, while also providing a snapshot of online Canadian consumers. Canada is tied […]

Canadians and the Digital Economy (Infographic)

By Melody McKinnon on January 9, 2016 2 Comments Canadian business, Canadian consumers, Canadian statistics

Online businesses need more insight into how Canadians use the Internet. A new Ipsos syndicated study, Participation in the Digital Economy, examines Canadian Internet use at home and what prevents them from participating in the digital economy.

Canadian Holiday Shopping Data: Who, What, Where, Why and How

By Melody McKinnon on November 12, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian statistics

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]

By Melody McKinnon on August 15, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics

Canadian eCommerce Benchmark Data: Q2 2015 ©

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates […]

Spike in Canadian Online Sales and Marketing (Statistics)

By Melody McKinnon on July 8, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian statistics

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian consumers, Canadian e-commerce, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]