Canadian consumers

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

By Melody McKinnon on April 15, 2016 4 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

By Melody McKinnon on April 10, 2016 2 Comments Canadian consumers, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Canada in the World View of eCommerce (Statistics) ©

By Melody McKinnon on February 12, 2016 3 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

Nielsen’s new data from their survey, Global Connected Commerce 2016, covers the evolving online ecosystem, online shopping behaviour, and the drivers and barriers for online shopping success. It offers insight into the global market that has been opened to us by the Internet, while also providing a snapshot of online Canadian consumers. Canada is tied […]

Canadians and the Digital Economy (Infographic)

By Melody McKinnon on January 9, 2016 2 Comments Canadian business, Canadian consumers, Canadian statistics

Online businesses need more insight into how Canadians use the Internet. A new Ipsos syndicated study, Participation in the Digital Economy, examines Canadian Internet use at home and what prevents them from participating in the digital economy.

Canadian Holiday Shopping Data: Who, What, Where, Why and How ©

By Melody McKinnon on November 12, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]

Canadian eCommerce Benchmark Data: Q2 2015 ©

By Melody McKinnon on August 15, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, Canadian web-based business

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates […]

Spike in Canadian Online Sales and Marketing (Statistics) ©

By Melody McKinnon on July 8, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, Canadian web-based business

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian business, Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

By Melody McKinnon on May 19, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian web-based business

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business. Statistics from the Price Waterhouse Coopers (PWC) 2015 Total Global Retail Consumer Survey, indicate Canadians embraced online shopping […]

By Melody McKinnon on April 30, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Retail, omni-channel Canada

Canadians are increasingly enthusiastic about their Smartphones, with 67% of us owning one and 38% of us admitting we can’t imagine leaving home without it. 49% of Canadian grocery shoppers would also like to use their Smartphone to save money at the store with app’s, according to research by Mintel, but only 13% actually do […]