Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]
PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.
The fact that customer service & support are important isn’t exactly a newsflash. It’s always been that way. However, as companies grow they often distance themselves from the customer, farming out their support to call centres and/or reducing access to any support at all. It may be a necessary evil for them, but it’s a […]
As more and more Canadian businesses sell online, it becomes increasingly difficult to stand out from the crowd and win the sale. Your efforts will be rewarded, however, especially if you focus on the tips outlined below. They’re intended as a starting point to direct your thought process and move you in the right direction, […]
Virtually any Canadian can sell used goods online. It’s often an introduction and gateway into ecommerce. Individuals are motivated by concerns for the environment, powered by a desire to earn more money, and inspired by hobbies.
(Press Release New York, NY) — Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.
VANCOUVER, BC – November 2, 2021 — Most of us have a consistent and clear picture of ‘the American Dream,’ i.e. coming to America with $20 in your pocket and becoming a millionaire, but what exactly is ‘the Canadian Dream?’ Mogo Inc., a digital payments and financial technology company, commissioned a study (conducted among members […]
TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada’s (RCC) 4th annual Holiday Shopping Survey of over 2,500 Canadians from coast to coast shows that while COVID continues to impact our lives, people have adapted well and are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar […]
None of us anticipated a second year of COVID-19, but here we are. The good news is, we’ve learned a lot about Canadian consumer behaviour during the pandemic, and can now use that knowledge to better navigate the remainder of this crisis.
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by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
