Canadian consumers Archives - Page 3 of 7 - Canadian's Internet Business

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian business, Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Top 13 Reasons Canadians Shop Online (Statistics) ©

By Melody McKinnon on May 19, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian web-based business

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business. Statistics from the Price Waterhouse Coopers (PWC) 2015 Total Global Retail Consumer Survey, indicate Canadians embraced online shopping […]

Canadian Grocery Shoppers Hungry for Omni-Channel Savings and Convenience (Statistics) ©

By Melody McKinnon on April 30, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Retail, omni-channel Canada

Canadians are increasingly enthusiastic about their Smartphones, with 67% of us owning one and 38% of us admitting we can’t imagine leaving home without it. 49% of Canadian grocery shoppers would also like to use their Smartphone to save money at the store with app’s, according to research by Mintel, but only 13% actually do […]

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

By Melody McKinnon on January 24, 2015 3 Comments Canadian Blogging, Canadian consumers, Canadian marketing, Canadian statistics

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust […]

Canadians Now Use Mobile More Than Computers (Statistics & Tips) ©

By Melody McKinnon on January 8, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Mobile, omni-channel Canada

Mobile devices are winning the Internet race by a nose, according to ComScore. Their data indicates Canadians are accessing the Internet using their tablet or smartphone 51% of the time, slightly passing computer/laptop access at 49%. Approximately 5% of Canadians only use mobile devices. Not surprisingly, mobile is expected to continue leading the pack by […]

4 Holiday Online Shopping Trends in Canada (Statistics) ©

By Melody McKinnon on November 27, 2014 2 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Mobile Marketing, Canadian statistics, Christmas

Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general.

Western Canada Leads 2014 Holiday Season in Online Shopping ©

By Melody McKinnon on November 18, 2014 2 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian statistics, Christmas

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada […]

By Melody McKinnon on November 12, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business, Christmas

The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what. How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and […]

By Melody McKinnon on October 17, 2014 3 Comments Canadian consumers, Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

By Melody McKinnon on September 22, 2014 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian statistics, Halloween

As Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better. Just about 78% of Canadians […]