Report: The Business of Back-to-School Shopping in 2020
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Offering subscription options to shoppers is a newer, direct-to-consumer eCommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.
Digital Commerce 360 has released an analysis of their 2020 Top 1000 ranking of leading online retailers based in the US, Canada and Mexico. The report focuses on the top online retailers and includes other consumer research surveys conducted by the company. The result is a tried, tested and true road map to online success […]
Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]
Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail
Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]
Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.
Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.
It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]