As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online. Halloween is a Big Deal in Canada “Halloween has quickly become one of […]
The majority (85+%) of Canadian consumers agree that personal service and convenience are the number one reason they support small businesses, according the 2013 Rogers Small Business Research Report. They shop at small businesses to support their local economy and 62% are proud to shop local. Statistical snapshot of Canadian consumers who shop most often […]
The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute. Merchants offering a personalized experience enjoy a much higher rate of sales and engagement. In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping.
Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]