Canadian demographics Archives ⋆ Page 2 of 2 ⋆ Online Business Canada

Canada on the Cutting Edge of Social Media Research

By Digital Editor - Melody McKinnon on April 18, 2013 7 Comments analytics, Canadian demographics, Canadian marketing, Canadian statistics, social media

What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

Canadian Social Media Statistics

By Digital Editor - Melody McKinnon on March 9, 2013 11 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

Internet Mistrust Causes eGeneration Gap: Canadian Seniors vs Youth (Statistics) ©

By Digital Editor - Melody McKinnon on February 13, 2013 6 Comments Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian Senior Citizens, Canadian statistics

Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage. What they’re doing online is often different than younger surfers, including listening to music or watching videos. This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.

Report: Canadian Moms Love Social Media {Statistics and Tips}

By Digital Editor - Melody McKinnon on December 30, 2012 8 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

How Many Canadians are Online and What are They Doing? [Statistics]

By Digital Editor - Melody McKinnon on August 6, 2012 6 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics

They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]

Canadians Lead the World in Internet Usage

By Digital Editor - Melody McKinnon on July 17, 2012 8 Comments Canadian business, Canadian demographics, Canadian marketing, Canadian statistics

There has never been a better time to do business online in Canada or to target the online Canadian market. According to ComScore’s 2012 statistics, Canadians over the age of 15 continue to lead the world in Internet usage, coming in first place of 11 countries (including the US & China). They spend an average […]