Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

Start Holiday Marketing Online While Respecting Remembrance Day

Start Holiday Marketing Online While Respecting Remembrance Day

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Coping With Customs When Shipping Products From Canada

Coping With Customs When Shipping Products From Canada

Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]

Convincing eCommerce Holiday Shoppers to Buy Early

Convincing eCommerce Holiday Shoppers to Buy Early

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside […]

Canadian Third Party Logistics (3PL) for Online Sales and Ecommerce

Canadian Third Party Logistics (3PL) for Online Sales and Ecommerce

As online sales and eCommerce continue to grow in Canada, products and services offering to support that growth have also popped up across the country. Third party logistics (3PL) companies have recognized the challenges that come with the exponential growth of online sales, and jumped on the opportunity to help meet the fulfillment demands of […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2019, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their […]

Wholesale Drop Shipping for Canadian Online Sellers

Wholesale Drop Shipping for Canadian Online Sellers

Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]

20 Ways Canadian Online Retailers Can Win 2019 Back-To-School Sales

20 Ways Canadian Online Retailers Can Win 2019 Back-To-School Sales

The 2019 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping and bargain hunting.  In fact, 87 percent of Canadians made an online purchase in 2018, according to the […]

Checklist: How to Start an Online Store (eCommerce Business) in Canada

Checklist: How to Start an Online Store (eCommerce Business) in Canada

The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.

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