There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
Fraudulent online transactions are the dark side of eCommerce. The Internet is the “wild west” of fraud in a world that is becoming more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips.
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
It’s time to update this list of our hottest online niches for 2019! One of the most challenging parts of starting an online business in Canada is choosing a profitable niche. We have less competition within our borders than we would in large markets like the US. However, we still need to select products that […]
It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name. Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
How Online Influencers Find (and Pitch) Brands
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10 Spring Cleaning Tips and Tools for your Website or Blog ©
by Melody McKinnon - 5 Comments
eCommerce and Online Sales Fraud Prevention in Canada
by Melody McKinnon - 4 Comments
Top Two-Tier Affiliate Programs for Canadians
by Melody McKinnon - 15 Comments
Wholesale Drop Shipping for Canadian Online Sellers
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Top 5 Drop Shipping Product Suppliers for Canadians
by Melody McKinnon - 68 Comments
Checklist: Choosing a Website Host for your Canadian Business ©
by Melody McKinnon - 36 Comments
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