More and more Canadian small businesses and entrepreneurs have begun to explore online opportunities. As they settle into the Canadian market, they may consider expanding to markets outside of Canada.
Online sellers are always looking for deals on products, be it at the wholesale level, retail arbitrage, or auctions. Recent news reports covering the lifecycle of returned products from companies like Amazon and Walmart, have inadvertently generated a lot of interest from resellers. Businesses of all sizes and individual sellers would like to know if […]
Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
Your domain name is your website URL/address and will be part of your business email address. It’s broken down into two basic parts, the ‘second-level domain’ is the name you choose for your site. In our case, it’s ‘CanadiansInternet’. The ‘top-level domain (TLD)’ is the domain extension. In our case, it’s ‘.com’.
Sometimes it makes more sense to outsource part of our business operations than to do it in-house. When it comes to logistics, warehousing, and fulfillment, the majority of successful Canadian ecommerce companies turn to experts in those fields.
Opening your website to the public will be one of the most nerve-racking steps you’ll take, as you launch your business online. It’s easy to forget something critical, especially if the world of online business is new to you or if you’re doing most of the website work yourself. Even if your website is being […]
Business Book Review How to Build and Manage an Affiliate Program or Affiliate Network: The “Holy Bible” of Affiliate Programs and Networks Across All Industries
CHARLESTON, SC. — February 25th, 2025 A new study by Omnisend, a leading ecommerce marketing company, looked into two of the biggest ecommerce rivals of the past year — Temu and Amazon — to find out how many items match on both platforms and what strategies they use to compete. The research finds that while […]
Ecommerce platforms are a popular choice for those who need an all-in-one solution for online sales. They’re relatively easy to set up and they have everything you need to start and grow your ecommerce store. However, there are circumstances that may make a self-hosted, stand-alone shopping cart a better choice for online stores.
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - No Comment
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by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
