It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]
Most small businesses in Canada are now convinced they need a website, but tackling the details can be overwhelming. Choosing the wrong website host is one of the most frequent, and biggest mistakes small business owners make when they begin their digital journey.
Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”? It happens to me all the time! I’ll share these niches with you as they come up, in the hopes of inspiring a business idea or two. Let’s start with a quick guide for starting an online […]
Canadian sales on Amazon.ca have exploded in recent years and sellers are taking notice. It’s hard to ignore over a billion dollars in Canadian third-party seller sales in this country alone (more than $2 billion globally). An impressive growth rate of 40 percent YOY confirms that selling on the marketplace is a sound decision.
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?
The internet offers a global market to businesses in Canada and around the world. You can choose to sell to your neighbours, fellow Canadians, North Americans or virtually anywhere else. Whether you currently serve a global market or not, it’s important to be aware of its potential and growth rate.
By Barry Campbell Independent Canadian vendors are important contributors to the fabric of Canadian culture; numbering over 1.2M strong. Unfortunately in the world of online shopping they are less than equally represented.