How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Coping With Customs When Shipping Products From Canada

Coping With Customs When Shipping Products From Canada

Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]

Holidays 2021: Canadians Will Shop Earlier and Spend More (Stats)

Holidays 2021: Canadians Will Shop Earlier and Spend More (Stats)

TORONTO, Oct. 21, 2021 /CNW/ – Retail Council of Canada’s (RCC) 4th annual Holiday Shopping Survey of over 2,500 Canadians from coast to coast shows that while COVID continues to impact our lives, people have adapted well and are looking forward to returning to their pre-pandemic holiday traditions wherever possible: in-person celebrations, shopping at brick-and-mortar […]

Convincing Ecommerce Holiday Shoppers to Buy Early

Convincing Ecommerce Holiday Shoppers to Buy Early

Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]

Checklist: How to Start an Online Store (eCommerce Business) in Canada

Checklist: How to Start an Online Store (eCommerce Business) in Canada

The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.

8 Things to do Online to Make Holiday Season Sales Soar

8 Things to do Online to Make Holiday Season Sales Soar

It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.

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