15 Ways to Make Men Merry as they Holiday Shop Online ©

15 Ways to Make Men Merry as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Should you Register a .ca Domain for your Canadian Business?

Should you Register a .ca Domain for your Canadian Business?

One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name.  Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]

Start Holiday Online Marketing While Respecting Remembrance Day ©

Start Holiday Online Marketing While Respecting Remembrance Day ©

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Top 8 Ecommerce Platforms for Digital Product Downloads

Top 8 Ecommerce Platforms for Digital Product Downloads

Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]

Canadian Small Businesses Grow Over 20x Faster With eCommerce

Canadian Small Businesses Grow Over 20x Faster With eCommerce

TORONTO, Oct. 10, 2018 /CNW/ – Canadian small- and medium-sized businesses leveraging e-commerce are growing significantly faster than their offline counterparts, reveals new proprietary data from PayPal, the global digital payments leader. Small businesses that sell online through PayPal grew 22 per cent year-over-year in 2017, in sharp contrast to offline small businesses, which saw less than […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

Online shopping for Halloween is expected to grow in Canada in 2018, thanks in part to more savvy online marketing.  While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their […]

Online Marketplaces for Canadian Sellers

Online Marketplaces for Canadian Sellers

Seventy-six percent of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. The 2018 Online Marketplaces Report by Internet Retailer cites a UPS study that found ninety-six percent of online shoppers in Canada have made an online marketplace purchase. Online marketplaces offer […]

Wholesale Drop Shipping for Canadian Online Sellers

Wholesale Drop Shipping for Canadian Online Sellers

Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]

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