The Most Environmentally-Friendly Website Hosts

The Most Environmentally-Friendly Website Hosts

As the world awakens to the importance of environmentally-friendly business practices, data storage has been placed under scrutiny.  Website hosting data centres use a staggering amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset […]

15 Ways to Make Men Merry as they Holiday Shop Online

15 Ways to Make Men Merry as they Holiday Shop Online

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Do You Have Enough Time and Money to Start Selling on Amazon?

Do You Have Enough Time and Money to Start Selling on Amazon?

More and more Canadians are considering internet side hustles, home-based businesses, or selling their products online. Amazon provides a platform to quickly and profitably turn those dreams into reality, even if you’re new to online business. Within three months, most beginners have their Amazon business started and their first live listing. Almost all of them […]

Convincing eCommerce Holiday Shoppers to Buy Early

Convincing eCommerce Holiday Shoppers to Buy Early

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic).  If […]

8 Things to do Online to Make Holiday Season Sales Soar

8 Things to do Online to Make Holiday Season Sales Soar

It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Canadian Stats and Online Marketing Tricks to Make Halloween a Treat

Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing.  Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it.  Additionally, more and more Canadians are showing a preference for shopping in their own country […]

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

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