Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
More and more Canadians are considering internet side hustles, home-based businesses, or selling their products online. Amazon provides a platform to quickly and profitably turn those dreams into reality, even if you’re new to online business. Within three months, most beginners have their Amazon business started and their first live listing. Almost all of them […]
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic). If […]
It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]
Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing. Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their own country […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
One of the biggest challenges for Canadian small businesses is the high cost of shipping. It’s expensive to ship within Canada and it’s even more expensive to ship outside of this country. That makes it very tough to compete in the online world.
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique demand. While many products are available in the US there is a strong preference to buy Canadian whenever it is feasible to do so if for no other reason than the low Canadian dollar, […]
Canadian online retailers and individual sellers are eagerly pursuing the opportunities that drop shipping brings, only to hit a brick wall when it comes to finding Canadian wholesalers/manufacturers/distributors who offer drop shipping services.