Canadians with an Internet Connection (Statistics) ©

Canadians with an Internet Connection (Statistics) ©

Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households.  If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you.  Both Canada as a whole and every province have shown an increase […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online.  That’s changing quickly as we get more comfortable with online shopping.  The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Visa 2013 Data and Online Holiday Shopping Survey Results ©

Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years.  Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months.  With […]

Connected Canadians: eCommerce and Internet Use Statistics ©

Connected Canadians: eCommerce and Internet Use Statistics ©

With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]

More Canadians will do 2013 Holiday Shopping Online (Statistics) ©

The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile […]

Canadian Online Shopping and Digital Demands (Statistics) ©

Canadian Online Shopping and Digital Demands (Statistics) ©

Comscore and UPS have released the results of the Canadian UPS Pulse of the Online Shopper survey, just in time for the 2013 online holiday shopping season. All Canadian shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three month period. The survey was conducted in March […]

Grab a Bigger Share of 2013 Canadian Halloween Sales (Statistics)

Grab a Bigger Share of 2013 Canadian Halloween Sales (Statistics)

As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked.  It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online.

Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)

The majority (85+%) of Canadian consumers agree that personal service and convenience are the number one reason they support small businesses, according the 2013 Rogers Small Business Research Report. They shop at small businesses to support their local economy and 62% are proud to shop local. Statistical snapshot of Canadian consumers who shop most often […]

Winning Canadian Back-to-School Sales Online (Statistics) ©

Winning Canadian Back-to-School Sales Online (Statistics) ©

The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012.  Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget.  Quebec will spend the most […]

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence ©

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business.  From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there.  They’re often not in the position to hire someone with a degree, yet […]