As Canadian retail comes to recognize ecommerce as a necessity, Business-to-Business (B2B) suppliers are also beginning to explore online opportunities to better serve their customers’ unique needs.
MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.
Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”? It happens to me all the time! I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two. We begin this series with a quick guide for […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
As the world awakens to the importance of environmentally-friendly business practices, data storage has been placed under scrutiny. Website hosting data centres use a staggering amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset […]
Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.
For years now, many independent Canadian retailers have viewed the internet as a competitor. They blamed it for falling sales, then threw up their hands at the prices and selection that they couldn’t possibly compete with.
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]