8 Things to do Online to Make Holiday Season Sales Soar
It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online.
Here’s How Canadian Small Businesses are Defeating Temu
CHARLESTON, SC. — October 2, 2024 — While SMBs competing with marketplaces like Amazon isn’t new, the rapid rise of Chinese marketplaces like Temu will likely disrupt holiday sales for ecommerce brands this year. Omnisend’s research has revealed that 39% of Canadian online shoppers have shopped at Temu in the past year, and with Amazon […]
Steal These Amazon Halloween Design Tricks for your Site
“Every October, the virtual aisles of Amazon transform into a Halloween wonderland, with design tricks that are as potent as a witch’s brew,” says Jason Adler, a senior software engineer at Repocket. It’s clear that Amazon’s mastery in leveraging festive periods, particularly Halloween, has become an exemplar in digital marketing and e-commerce strategy says JungleScout. […]
Ecommerce Trends: The Masses Are Shifting to Social Shopping
Online shopping has accelerated in Canada over the past few years. As Canadian consumers become more comfortable with digital transactions, they’ve begun to explore additional online shopping platforms and networks, such as social media channels. Adoption rates are expected to be much faster, as Canadians and ecommerce enthusiasts from around the world accept the internet […]
The Best eCommerce Software Platforms for Drop Shipping
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality.
Canadian Halloween Stats and Online Marketing Tricks
Online shopping for Halloween is expected to grow in Canada in 2023 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. Participation in the creepy holiday is expected to be near normal this year.
2024 Shopping Days in the 4th Quarter (Infographic)
The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
In-House Inventory Management for Online Businesses
Many small or home-based businesses in Canada plan to keep their inventory in whatever space they can find or afford. It might be in a garage, basement, self-storage, or leased space in a warehouse. You may sell products from this location, or process inventory before it’s shipped to a fulfillment centre.
7 Critical Terms to Include in Your Ecommerce Return Policy
Product returns are a necessary part of online retail, just as they are offline. Handling them can be a little more involved and expensive though. The biggest challenges are avoiding unhappy customers and return fraud.
Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
