We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Offering subscription options to shoppers is a newer, direct-to-consumer eCommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.
Predictive personalization in eCommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
Digital Commerce 360 has released an analysis of their 2020 Top 1000 ranking of leading online retailers based in the US, Canada and Mexico. The report focuses on the top online retailers and includes other consumer research surveys conducted by the company. The result is a tried, tested and true road map to online success […]
Online sellers, be they individuals or larger companies, sometimes reject drop-shipped order fulfillment because they’re concerned about the management of returns. It’s becoming easier to process returned merchandise, as both the suppliers and sellers work towards simplifying the process. At this point, it’s not much more convoluted than handling returns from direct-to-consumer sales.
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
There are countless opportunities to sell custom products online. Whether it’s a funny t-shirt, a magazine, or a phone case sporting your original artwork, the demand can be consistently high for anything remotely original. You can have a third party apply your own original designs to a wide range of products, but it will mean […]
Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]