One of the biggest challenges for Canadian small businesses is the high cost of shipping. It’s expensive to ship within Canada and it’s even more expensive to ship outside of this country. That makes it very tough to compete in the online world.
There are countless online opportunities for Canadian entrepreneurs. Our country is large and its population is scattered, which creates a unique demand. While many products are available in the US there is a strong preference to buy Canadian whenever it is feasible to do so if for no other reason than the low Canadian dollar, […]
Canadian online retailers and individual sellers are eagerly pursuing the opportunities that drop shipping brings, only to hit a brick wall when it comes to finding Canadian wholesalers/manufacturers/distributors who offer drop shipping services.
Drop shipping is a hands-free, wholesale fulfillment option available to online sellers of any size, working under a variety of business models. In short, the wholesale supplier fulfills orders on behalf of the retailer and ships them directly to the customer. Arrangements are usually made to make it appear that the order has come directly […]
By Travis Fleming If you’ve been looking into starting an online business then you’ve probably heard about selling on Amazon. Starting an Amazon business can certainly be profitable, assuming you do your research and go about it the right way.
We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
Offering subscription options to shoppers is a newer, direct-to-consumer eCommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.
Predictive personalization in eCommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]