Canadian eCommerce and Website Marketing Statistics ©

Canadian eCommerce and Website Marketing Statistics ©

Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet.  According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012).  64% of those companies were larger enterprises, which sold about $87 billion […]

Canadian Demand for Online Business Experts to far Exceed Supply ©

Every statistic and guru prediction has told us Canada is ready to rock online business. They’re slowly putting eCommerce in place, utilizing online marketplaces, participating in online marketing, and getting a grip on multi-channel retail.  Businesses are embracing eCommerce with good reason.  At the Retail Council of Canada’s STORE 2014 conference, Keith Anderson, VP & […]

Canadian eCommerce May Finally Escape Canada Post ©

eCommerce has been proven time and time again as the future of business, but there has been a huge barrier in Canada that prevented us from competing with other countries. Canada Post has continued to gouge Canadian businesses, refusing to entertain any feasible ideas to make shipping affordable. Their consistent answer to losses is to […]

Test eCommerce Waters with Fulfillment by Amazon (FBA) ©

Fulfillment by Amazon.ca is a relatively new option for Canadian sellers, having been launched at the end of 2012. You may have noticed “Fulfilled by Amazon” tagging some items within the massive sellers’ market, indicating the item will be sent from Amazon. The most important thing it tells shoppers is the item is included in […]

Mobile Commerce vs. eCommerce in Canada

In their 2014 benchmark merchant data for Q1, Demac Media included an interesting comparison between mCommerce performance and traditional desktop eCommerce in Canada. The data in the report was obtained from participating Shopify Canada and Magento merchants.

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

Canadian Internet Shoppers Spend More, Both Online & Offline ©

J.C. Williams has taken an interest in where and how Canadian online shoppers purchase, committing to quarterly Canadian E-tail Shopping reports. The first of those reports, based on a survey of 1000 Canadians, was released in 2014.  The surprising statistic that arose from their research is Canadian online shoppers spend more in almost every category, […]

2014 Top CPS and CPA Affiliate Networks ©

Revenue Performance Magazine has named its Top affiliate networks for 2014 in both Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of 20,000 active performance marketing industry professionals and a panel of performance marketing industry experts. Canadian affiliate network, MaxBounty, was ranked number one […]

Mobile Payment Processors Have Big Plans for Canada in 2014 ©

Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources.  The statistics indicate Internet access via mobile devices has surpassed web surfing via PC.  Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online.  […]

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