Top Canadian Email Marketing Platforms with Data Sovereignty

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Top Canadian Email Marketing Platforms with Data Sovereignty

All information we collect from Canadians for the purpose of doing business is protected by laws. From payment information to email subscriptions, all business owners in Canada must comply with these laws. Data Sovereignty, from the online business perspective, refers to where that data is physically stored. For websites and their subscriber databases, it’s data […]

10 Ways to Reduce Newsletter Unsubscribe Rates

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10 Ways to Reduce Newsletter Unsubscribe Rates

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.