10 Ways to Reduce Newsletter Unsubscribe Rates ©

By Melody McKinnon on March 20, 2013 9 Comments Canadian eMail Marketing, Canadian ezine newsletter publishing, Canadian marketing

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.