Should you Register a .ca Domain for your Canadian Business?

Should you Register a .ca Domain for your Canadian Business?

One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name.  Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

The 2018 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping. The low Canadian dollar, coupled with the “buy Canadian” mindset of late, is expected to keep more retail […]

Canadian Online Business Niche Idea – Bulk Candy ©

Canadian Online Business Niche Idea – Bulk Candy ©

Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”?  It happens to me all the time!  I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two.  We begin this series with a quick guide for […]

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

Checklist: Choosing a Website Host for your Canadian Business ©

Checklist: Choosing a Website Host for your Canadian Business  ©

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience and learning the hard way). I’ve expanded upon that here, in […]

Finding Wholesale Suppliers for your Canadian Business ©

Finding Wholesale Suppliers for your Canadian Business ©

It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]

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