Canadian entrepreneur

Top 10 Earning Affiliate Programs for September, 2015

By Melody McKinnon on October 21, 2015 4 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian Blogging, Canadian entrepreneur, Canadian web-based business, work at home Canada

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]

Halloween a Real Treat for Canadian eCommerce in 2015 ©

By Melody McKinnon on October 11, 2015 4 Comments Canadian Blogging, Canadian e-commerce, Canadian entrepreneur, Canadian holiday marketing, Canadian Retail, Canadian statistics

Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

By Melody McKinnon on September 20, 2015 5 Comments Canadian e-commerce, Canadian entrepreneur, Canadian self employment, Canadian small business, Canadian statistics, infographic, work at home Canada

The majority of Canada’s smallest business owners (under five employees) recognize the benefits of having a website, yet 59% of them don’t have one. Most say their business is simply too small to need a website, even though they understand the competitive advantage to having an online presence. The study, conducted by RedShift Research and […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

By Melody McKinnon on June 11, 2015 2 Comments Canadian business, Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Top 13 Reasons Canadians Shop Online (Statistics) ©

By Melody McKinnon on May 19, 2015 3 Comments Canadian consumers, Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian web-based business

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business. Statistics from the Price Waterhouse Coopers (PWC) 2015 Total Global Retail Consumer Survey, indicate Canadians embraced online shopping […]

Book Review – Leadership for Einsteins by Dr. Jim Sellner

By Melody McKinnon on February 28, 2015 3 Comments Canadian Business Management, Canadian eBooks, Canadian entrepreneur

Leadership for Einsteins: How Smart Leaders Bring Out The Genius In People By Canadian Author, Dr. Jim Sellner, Subject2Change.ca There is no industry more in need of unique, effective leadership skills than Internet technology, and it can be the defining factor between success and failure for Canadian businesses. Leaders and managers in this sector are […]

Top 10 Online Business Books of 2014 ©

By Melody McKinnon on December 31, 2014 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian web-based business, publishing, social media

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]

By Melody McKinnon on September 8, 2014 3 Comments Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian small business

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs. Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried […]

By Melody McKinnon on July 16, 2014 5 Comments Canadian e-commerce, Canadian entrepreneur, Canadian multi-channel, ecommerce, omni-channel Canada

“Omni-channel” or “multi-channel” retailing refers to a seamless shopping experience with in-store, mobile device, computer, catalogue, flyers, etc. Implementing a fully omni-channel environment involves special supply chain software with universal inventory and pricing control, which may be maintained in-house or through a partner marketplace.

By Melody McKinnon on May 19, 2014 6 Comments Canadian e-commerce, Canadian entrepreneur, Canadian Retail, Canadian small business

Fulfillment by Amazon.ca is a relatively new option for Canadian sellers, having been launched at the end of 2012. You may have noticed “Fulfilled by Amazon” tagging some items within the massive sellers’ market, indicating the item will be sent from Amazon. The most important thing it tells shoppers is the item is included in […]