Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations.
Online businesses can hit a slump in the Winter, after holiday sales have been made and consumers are dealing with the spending hangover. That’s what makes it a great time to promote affiliate programs related to personal finance. Other opportunities include anything related to New Year’s Resolutions and Valentine’s Day gifts.
It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Online shopping has greatly exceeded expectations in recent years, and those who are new to shopping online are expected to embrace it permanently. 8 Things to do Online to […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers countless opportunities […]
Online shopping for Halloween is expected to grow in Canada in 2025 (by share of online vs. offline purchases), thanks in part to more savvy online marketing. Participation in the creepy holiday is expected to be high this year.
We know our target market and we’ve done extensive research on our customer avatar. But how are we luring and capturing gift shoppers that land on our website looking for the perfect present? It’s the recipient who would be best represented by our customer avatar, but that doesn’t help us engage the stranger doing the […]
What is Product Bundling? “Product bundling is a strategy for creating and selling a curated collection of items. A retailer can group complementary products in a bundle to be purchased together, like a printer and ink cartridges, or offer a discounted price for bundle add-ons,” explains Shopify. “The goal of product bundling is to capture […]
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
9 Signs You Should Switch Website Hosts
by Marie A Smith - 1 Comment
How to Create Your Own Online Learning Products
by Melody McKinnon, Online Business & Marketing Manager - 11 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
How to Register a Website Domain Name in Canada
by Melody McKinnon, Online Business & Marketing Manager - 4 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 82 Comments
