Report: 2020 Online Holiday Shopping in Canada
Experts agree that 2020 will be a record-breaking year for online sales. The entire customer journey has gone digital, from marketing to direct sales.
15 Ways to Make Men Merry as they Holiday Shop Online
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
Convincing eCommerce Holiday Shoppers to Buy Early
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a pandemic). If […]
8 Things to do Online to Make Holiday Season Sales Soar
It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]
Canadian Stats and Online Marketing Tricks to Make Halloween a Treat
Online shopping for Halloween is expected to grow in Canada in 2020, thanks in part to the pandemic and more savvy online marketing. Canadians are taking enough of a currency exchange hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their own country […]
How to Use Content Marketing to Skyrocket Holiday Sales
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Canadian Consumers Hoping for a ‘Green’ Christmas
Eighth annual holiday shopping survey shows budgets are flat; consumers focused on responsible retail
Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Start Holiday Marketing Online While Respecting Remembrance Day
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
2016 Holiday Season – Canadian Online Shopping Forecast Data
Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]
