Canadian holiday marketing

15 Ways to Make Men Merry as they Holiday Shop Online ©

By Melody McKinnon on December 1, 2018 4 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

By Melody McKinnon on November 26, 2018 6 Comments Canadian affiliate marketing, Canadian Blogging, Canadian Content Marketing, Canadian e-commerce, Canadian holiday marketing

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

Start Holiday Online Marketing While Respecting Remembrance Day ©

By Melody McKinnon on November 2, 2018 3 Comments Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business, Christmas

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Canadian Stat’s and Online Marketing Tricks to Make Halloween a Treat ©

By Melody McKinnon on October 2, 2018 4 Comments Canadian e-commerce, Canadian holiday marketing

Online shopping for Halloween is expected to grow in Canada in 2018, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their […]

How to Get eCommerce Holiday Shoppers to Buy Early ©

By Melody McKinnon on September 13, 2017 7 Comments Canadian e-commerce, Canadian holiday marketing, Christmas

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

2016 Holiday Season – Canadian Online Shopping Forecast Data

By Melody McKinnon on November 7, 2016 2 Comments Canadian e-commerce, Canadian holiday marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]

Canadian Online Holiday Shopping Records Broken in 2015

By Melody McKinnon on January 21, 2016 3 Comments Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian statistics, omni-channel Canada

Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all […]

By Melody McKinnon on November 12, 2015 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

Canadian Holiday Shopping Data: Who, What, Where, Why and How ©

Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]

By Melody McKinnon on November 1, 2015 4 Comments Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Canadian web-based business

5 Ways to Promote the Holidays Without Disrespecting Remembrance Day ©

Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?

By Melody McKinnon on October 11, 2015 4 Comments Canadian Blogging, Canadian e-commerce, Canadian entrepreneur, Canadian holiday marketing, Canadian Retail, Canadian statistics

Halloween a Real Treat for Canadian eCommerce in 2015 ©

Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]