It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.
It is more critical than ever to be fully aware of current economic conditions and in tune with current consumer behaviour. One way we can do that is with data from organizations outside of our own, especially when they focus on a specific benchmark.
Ecommerce experts agree that bundling products or services together is a highly effective online sales tactic, and I’ve found that to be true in my own ecommerce experience. I’ve also had bundles completely flop, which provided valuable lessons in the strategic use of bundling to optimize online sales.
Online shopping for Halloween is expected to grow in Canada in 2023 (by share of online vs. offline purchases), thanks in part to the pandemic and more savvy online marketing. Participation in the creepy holiday is expected to be near normal this year.
The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations. If you’re promoting the right kind of business or products, you could see a nice bump in sales […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Canadians have fully embraced Black Friday, a previously-American promotional event following Thanksgiving in that country. The internet can take most of the credit for its universal acceptance. Before online shopping was a common occurrence, Canadians usually travelled across the border to grab Black Friday deals but you probably wouldn’t find anything in Canada.