The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers. For the business-to-business (B2B) market, you should start even earlier. The online holiday season starts early because it ends early due to shipping time. If you serve Canadians from another country or export your products outside […]
Online shopping for Halloween is expected to grow in Canada in 2019, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping in their […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
Welcome to our annual compilation of Canadian holiday season online shopping forecast data and statistics. Sharing a combo of Canadian online shopping predictions in one place, allows our readers to quickly evaluate their marketing and sales strategies. As we update throughout the holiday season, you can make strategic adjustments to ensure a highly profitable fourth […]
Canadians were spending much more online during the 2015 holiday shopping season, reports MasterCard SpendingPulse. Both November and December 2015 broke online sales records, claiming the highest percentage of all retail sales. November brought the highest eCommerce sales ever in Canada, at 9.7%. December broke that record when online sales rose to 9.9% of all […]
Everyone is wondering if Canadians will be doing more of their holiday shopping online this year, along with what they’ll be buying, where they’ll be buying it, and how they’ll be doing so in 2015. Statistically, it depends on who you ask. To provide a broader picture of this year’s predictions for those who sell […]
Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?
Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)
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Start Holiday Marketing Online While Respecting Remembrance Day
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