Top Affiliate Program Categories to Maximize Winter Sales

Top Affiliate Program Categories to Maximize Winter Sales

Online businesses can hit a slump in the Winter, after holiday sales have been made and consumers are dealing with the spending hangover. That’s what makes it a great time to promote affiliate programs related to personal finance. Other opportunities include anything related to New Year’s Resolutions and Valentine’s Day gifts.

How to Use Content Marketing to Skyrocket Holiday Sales

How to Use Content Marketing to Skyrocket Holiday Sales

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian ecommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

OCTOBER: Tips to Grow Your Canadian Small Business Online

OCTOBER: Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

2024 Shopping Days in the 4th Quarter (Infographic)

2024 Shopping Days in the 4th Quarter (Infographic)

The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.

Study: Q4 Pro Marketing Tips and Data for Canadian SMBs

Study: Q4 Pro Marketing Tips and Data for Canadian SMBs

[DISCLOSURE: We may receive compensation for links to products on this website.] TORONTO, Sept. 17, 2024 /CNW/ — Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced its latest Small Business Now report. Featuring insights from small businesses (SMBs) and consumers across Canada, the […]

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

10 Victoria Day Online Marketing Tips for Canadian Businesses

10 Victoria Day Online Marketing Tips for Canadian Businesses

Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]

Canadian Affiliate Marketing’s Fastest Growing Business Models

Canadian Affiliate Marketing’s Fastest Growing Business Models

It is more critical than ever to be fully aware of current economic conditions and in tune with current consumer behaviour. One way we can do that is with data from organizations outside of our own, especially when they focus on a specific benchmark.

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