A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]
Online merchants were singing holiday tunes this year as sales came rolling in on the biggest Christmas shopping days, American Thanksgiving, Black Friday and Cyber Monday. Linkshare recently released their online holiday shopping season statistics based on 2013 merchant sales (including Canadians). Rakuten Linkshare manages online performance marketing (affiliate programs) and lead generation for hundreds […]
The Bank of Montreal surveyed 1215 Canadians about their 2013 online shopping plans for the Monday after Black Friday (Cyber Monday). This BMO Report indicates Cyber Monday will lure 49% of online Canadians in 2013, up 11% from 2012. This prediction is comparable with the 50% of online Canadians who plan to do some holiday […]
Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years. Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months. With […]
The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile […]
As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online. Halloween is a Big Deal in Canada “Halloween has quickly become one of […]
To celebrate Cyber Monday, we’ve designed a holiday-theme “Shop Canada Online” graphic that you are free to use on your website, share on social media, etc. Let’s keep those shopping dollars in Canada where they’ll benefit all Canadians, and let other countries know we’re open for business in the great white north.
The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte. While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]