Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry.
Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]
The Creator Day Lightning Survey provides new data and insights, revealing what is impacting the creator/influencer world most in 2024. Dig into consumer, business, social, and tech that’s trending in today’s influencer environment. The below press release shares the highlights from this survey. —————————————— April 22, 2024 – URLgenius, the leading platform for enhancing digital […]
Canada’s beauty and culture is world renowned and it frequently shows up on Instagram as such. Whether it’s Canadian or international tourists, Canada is the popular subject of many photos shared on social media by travelers and influencers.
Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.
Terms that may be new to you: Digital Creators produce and edit online content, which often includes writing, podcasts or videos. The material is most commonly used for websites/blogs, social media and online marketing. Digital creation can be a job, contract, or an online, small business.
Pets were one of the first categories of viral content and their influence has only grown. Combine that with the growing value of the pet industry in general, and you have a winner. No matter how saturated the category gets, pet influencers are some of the richest online.
Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]
While we agree with full disclosure, the Competition Bureau and other regulators should justify why digital publishers are held to a much higher standard than print publishers.
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