The Age of Influence: Canadians 55+ Driving Tech and AI Trends

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The Age of Influence: Canadians 55+ Driving Tech and AI Trends

TORONTO, Jan. 5, 2026 /CNW/ – Canadians 55+ now make up one-third of the population in Canada. There’s power in this demographic and their ability to influence trends and overlooking their influence could mean missing the boat on meaningful opportunities. At HomeEquity Bank, we acknowledge and celebrate them as trendsetters – and we’re sharing some […]

5 Types of Influencer Marketing Promotions to Grab Gift Shoppers

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5 Types of Influencer Marketing Promotions to Grab Gift Shoppers

We know our target market and we’ve done extensive research on our customer avatar. But how are we luring and capturing gift shoppers that land on our website looking for the perfect present? It’s the recipient who would be best represented by our customer avatar, but that doesn’t help us engage the stranger doing the […]

2025 Report: Social Media Use in Canada (Statistics)

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2025 Report: Social Media Use in Canada (Statistics)

It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by social media platform. The goal is to help marketers understand Canadian online behaviour, so they can profitably reach and serve consumers in this country.

16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

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16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

How to Become an Online Influencer in Canada and Beyond

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How to Become an Online Influencer in Canada and Beyond

Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]

Study: Creators Reveal Critical Aspects of Their Business

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Study: Creators Reveal Critical Aspects of Their Business

The Creator Day Lightning Survey provides new data and insights, revealing what is impacting the creator/influencer world most in 2024. Dig into consumer, business, social, and tech that’s trending in today’s influencer environment. The below press release shares the highlights from this survey. —————————————— April 22, 2024 – URLgenius, the leading platform for enhancing digital […]

Trending: Creator Middle Class, Educator Creators, Micro-Learning

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Trending: Creator Middle Class, Educator Creators, Micro-Learning

Terms that may be new to you: Digital Creators produce and edit online content, which often includes writing, podcasts or videos. The material is most commonly used for websites/blogs, social media and online marketing. Digital creation can be a job, contract, or an online, small business.

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