Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Affiliate Marketing Without a Website

Affiliate Marketing Without a Website

After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]

Top Canadian Email Marketing Platforms with Data Sovereignty

Top Canadian Email Marketing Platforms with Data Sovereignty

All information we collect from Canadians for the purpose of doing business is protected by laws. From payment information to email subscriptions, all business owners in Canada must comply with these laws. Data Sovereignty, from the online business perspective, refers to where that data is physically stored. For websites and their subscriber databases, it’s data […]

APRIL 2025: Tips to Grow Your Canadian Small Business Online

APRIL 2025: Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

5 Sites for Canadian Stock Photos, Plus Canadian Marketing Tips 

5 Sites for Canadian Stock Photos, Plus Canadian Marketing Tips 

For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

Popular Canadian Blogs for Blogger Outreach and Influencer Marketing

Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]

FEBRUARY: Tips to Grow Your Canadian Small Business Online

FEBRUARY: Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

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