Canadian marketing

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

The Most Effective vs the Most Difficult Digital Marketing Tactics

By Melody McKinnon on February 22, 2019 No Comment Canadian marketing

Marketers have become more comfortable with digital marketing overall in 2019. Statistics show they enjoy success with social media, content and eMail marketing, along with SEO. Data & AI-driven marketing and Programmatic Advertising continues to be a thorn in their side, however.

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

By Melody McKinnon on January 31, 2019 9 Comments Canadian blogger, Canadian marketing, free graphics, social media

Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images may be […]

Writing with Clarity Online: Cheat Sheet (Infographic) ©

By Melody McKinnon on January 3, 2019 4 Comments Blogging, Canadian marketing, Ezine / Newsletter Publishing, infographics, writing

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity. One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

Experts Reveal Top 12 Types of Web Analytics Tools ©

By Melody McKinnon on December 22, 2018 8 Comments analytics, Canadian marketing

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

By Melody McKinnon on October 11, 2018 19 Comments Blogger Outreach, Canadian Blogging, Canadian marketing, Canadian Public Relations (PR)

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors. While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

By Melody McKinnon on September 7, 2018 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.