Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]
By Roland Wilson-Barge The virtual universe of the metaverse is upon us. Facebook has rebranded itself as a metaverse company under the moniker Meta. JP Morgan has opened a bank branch in the metaverse. This new digital reality is being discussed everywhere.
By Sam O’Brien, Chief Marketing Officer, Affise People making money online, either as a primary source of income or via a side hustle, is not uncommon these days, and has been made a lot easier with working from home being more readily available.
MIAMI (PRWEB) JULY 01, 2022 – According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years.
It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.
Search engine and retail marketplace advertising are common ways for Canadian businesses to reach online audiences, currently accounting for 44.5 percent of digital advertising budgets. However, search advertising growth has slowed, as display advertising on social media and websites takes a bigger slice of the pie (54.2 percent).
Most people are shopping with care as we brace for a long recession in Canada and around the world. They’re using the internet to find the best deals, both online and offline.
Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]
Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Online Success Story: CanadaWheels
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How to Choose the Best Products to Sell Online in Canada
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Pet Influencers Are Some of the Richest Online
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Canadian Consumers Read Reviews But Doubt Authenticity
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Wholesale Drop Shipping for Canadian Online Sellers
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2022 Top 5 Drop Shipped Product Suppliers for Canadians
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Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
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Finding Wholesale Suppliers for your Canadian Business
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