Top 10 Reasons 86% of Marketers Work with Influencers

Top 10 Reasons 86% of Marketers Work with Influencers

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

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