Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]
All information we collect from Canadians for the purpose of doing business is protected by laws. From payment information to email subscriptions, all business owners in Canada must comply with these laws. Data Sovereignty, from the online business perspective, refers to where that data is physically stored. For websites and their subscriber databases, it’s data […]
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
By Daniel Martin The speed at which our modern world changes is almost incomprehensible. Someone from the 1800s or even the 1900s wouldn’t be able to deal with all these changes happening monthly, even weekly at times. It’d be far too overwhelming for them, yet we are charging ahead.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian Ecommerce Marketing — Highlights Omnisend’s analysis of almost 1 billion marketing messages sent by Canadian brands has revealed:
Get Started with Online Learning Products: Choosing a Topic
by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
Top 5 Online Marketplaces for Selling to the US from Canada
by Melody McKinnon, Online Business & Marketing Manager - No Comment
Canadian Business Passwords are Shockingly Predictable
by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
How to Recruit Top Influencers for your Affiliate Program
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2024 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
