Canadian marketing Archives ⋆ Online Business Canada

2023 Social Media Marketing Trends: Report + Actionable Insights

By Melody McKinnon on November 26, 2022 No Comment Canadian marketing, Canadian statistics, social media

VANCOUVER, BC — November, 2022 — Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual […]

Canadian LinkedIn Business Groups

By Melody McKinnon on October 29, 2022 12 Comments Canadian business, Canadian entrepreneur, Canadian marketing, LinkedIn, social media

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

15 Tricks That Attract and Convert Online Gift Shoppers

By Melody McKinnon on October 23, 2022 No Comment Canadian e-commerce, Canadian marketing, Canadian Retail, Canadian web-based business

Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?

2022 Report: Social Media Use in Canada (Statistics)

By Melody McKinnon on October 2, 2022 No Comment Canadian consumers, Canadian marketing, Canadian statistics

It’s time for our annual report on the use of social media by Canadians! We’re heading into 2022 with a record 31.8 million Canadians who use an average of 6 different social networks, spending one hour and fifty-three minutes there every day, on average.

Reaching Canadian Consumers Through Niche Bloggers

By Melody McKinnon on August 22, 2022 9 Comments Canadian consumers, Canadian marketing, social media

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

5 Top Types of Email Coupons for Website Traffic and Sales

By Melody McKinnon on August 20, 2022 No Comment Canadian e-commerce, Canadian marketing, email marketing, marketing

Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]

Canadian Consumers Read Reviews But Doubt Authenticity

By Melody McKinnon on July 31, 2022 No Comment Canadian consumers, Canadian marketing

Capterra Canada has released their latest research study of over 600 Canadians to understand the role of online user reviews in consumers’ purchasing decisions. Over half of Canadian consumers think that half or more of reviews on a company’s website are fake; Almost one third of Canadian consumers are reading reviews more now than they […]

Metaverse Marketing Tips for Ecommerce

By Melody McKinnon on July 30, 2022 No Comment Canadian e-commerce, Canadian marketing, Canadian Retail, Metaverse

By Roland Wilson-Barge The virtual universe of the metaverse is upon us. Facebook has rebranded itself as a metaverse company under the moniker Meta. JP Morgan has opened a bank branch in the metaverse. This new digital reality is being discussed everywhere.

Expert Tips for Making Money With Social Media

By Melody McKinnon on July 9, 2022 No Comment Canadian marketing, Canadian web-based business, social media

By Sam O’Brien, Chief Marketing Officer, Affise People making money online, either as a primary source of income or via a side hustle, is not uncommon these days, and has been made a lot easier with working from home being more readily available.

Top 15 Canadian Digital Marketing Companies

By Melody McKinnon on July 3, 2022 No Comment Canadian marketing

MIAMI (PRWEB) JULY 01, 2022 – According to Statista, Canada is one of the largest advertising markets globally. Their digital ad expenditure is expected to increase from CAD 8.45 billion to over CAD 12 billion in just four years.