Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]
Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]
Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]
The majority of Canada’s top advertisers will increase their digital marketing activities and budget in 2016, according to new statistics from AdGear by Ad Hoc research. While amazing progress has been made in recent years and growth has accelerated, this data indicates that digital advertising has yet to fully mature in Canada.
The 2015 Global Affiliate and Advertiser Research Report conducted by Affiliate Benchmarks has revealed an interesting snapshot of the international affiliate marketing industry. Canadian respondents are included in the results. The data is useful as a benchmark for affiliate marketers, while also providing valuable insights to merchants that have (or plan to start) an affiliate […]
Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]
It comes as no surprise that Canadian teens are taking over back-to-school online shopping in 2015, according to Ernst & Young forecast statistics. This generation has grown up in a digital shopping era where an eCommerce option is as natural as going to the mall. It changes the shopping dynamic when teens hold the credit […]
The low loonie should make this a very lucrative back-to-school “season” for Canadian retailers offline and online. In fact, it’s possible you could bring in some American shoppers and turn them into loyal customers. ecommerce brings the World to our doorstep and the low Canadian dollar invites them in.
It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]
eMail marketing continues to be one of the most effective ways to reach consumers online, in spite of the countless social marketing options available today. Inbox Marketer, a Canadian eMail marketing company, has published a new report summarizing the latest trends and benchmarks for North American eMail marketing based on their B2C and B2B clients. […]
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
How Canadian Online Influencers Find (and Pitch) Businesses
by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
