A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute. Merchants offering a personalized experience enjoy a much higher rate of sales and engagement. In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]
Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on. We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality. Marketing data validates our plans, inspires new strategies, and […]
Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business. From ecommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there. They’re often not in the position to hire someone with a degree, yet […]
We’re so proud to be Canadian that we wanted to share some free Canadian-theme blank banners for you to customize for your Canada Day online marketing campaigns. All have been designed in standard banner sizes. Simply save the banners to your computer, open them in your favourite design program and add text. They are free […]
Canadian businesses can now submit their printable coupons or digital coupon/promotion codes to the RetailMeNot.ca website. RetailMeNot.com is a wildly popular coupon site already serving millions of coupon hunters around the World (over 450 million total consumer visits in 2012) . They claim to have had millions of Canadian visitors, prompting an expansion into Canada […]
Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping.
Statistics Canada has released its Digital Technology and Internet Use statistics for 2012. This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
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by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 3 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
