Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]
Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]
Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion.
Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online. That’s changing quickly as we get more comfortable with online shopping. The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]
This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]
A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]
With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]
By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]
We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]
The Canadian Federation of Independent Business (CFIB) has launched a new Canadian small business directory and deal-finder. Shop Small Biz is an online, Canada-wide search tool dedicated exclusively to Canadian independent small/medium/home-based businesses. It is free for both businesses and consumers to use. The site explains, “Shop Small Biz is an initiative to empower small […]
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